Assiatant Manager
Found in: Whatjobs IN C2 - 2 weeks ago
chandigarh, India
Corporate Resources
Full time
Job Description - Prepare and manage the KFC - Chandigarh marketing calendar (100+ restaurants) in sync with the monthly, quarterly and annual business plan
- Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region
- Ensure impeccable execution of the plan through ATL, BTL and digital mediums
- Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the KFC restaurants
- Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.
- Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: pre launch-buzz, launch and sustenance
- Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.
- Responsible for the New product launch marketing strategy for the region
- Manage Corporate Sales for the region
- Explore opportunities for third party channel sales which includes Delivery service & Live counters in events.
- Industry
- FMCG / Foods / Beverage
- Functional Area
- Sales, Retail, Business Development
- Job Role
- Sales / BD Manager
- Job Type
- Permanent
- UG Qualification
- Any Graduate - Any Specialization
- PG Qualification
- Any Post Graduate - Any Specialization
- Doctorate
- Doctorate Not Required - None
