Digital Marketing

3 weeks ago


india SLK Full time

Hiring a Digital Marketing Specialist with 11-14 years of experience.

Responsibilities:

We are seeking a highly motivated and skilled Digital Marketing Specialist to join our dynamic team. As a key member of our team, you will play a pivotal role towards managing digital channels to meet business objectives. Primary responsibilities will include Campaign Management, Advertising, Social Media, SEO and Reporting/Dashboards.

Campaign Management:

  • Lead marketing campaigns from the idea stage through to their execution and optimize to generate leads and nurture them across various platforms
  • Set up relevant workflows, automate lead nurture process via HubSpot to further qualify them
  • Monitor campaign performance and adjust strategies to maximize results

Paid Marketing:

  • Manage and optimize paid advertising campaigns across Search, Programmatic and Social channels such as Bing, Google, and other ABM platforms
  • Monitor budget allocations and ensure cost-effectiveness (CPLs)
  • Run A/B tests to optimize campaign performance

SEO:

  • Should have good understanding of SEO - On-Page/Off-Page/Technical
  • Work with partners to ensure there is improvement in organic traffic and inbound leads for relevant business services
  • Manage basic website updates and testing on WordPress.
  • Stay updated on SEO trends and algorithm changes to adapt strategies accordingly

Social Media Management:

  • Develop and implement social media strategies to increase awareness and engagement.
  • Create and manage social media calendar for various platforms

Reporting:

  • Generate regular reports on the performance of digital marketing campaigns
  • Manage and update reports to keep track of brands organic performance
  • Keep a track of websites asset repository and publish it for internal usage

Skills and Qualification:

  • 4+ years of experience in digital marketing and advertising
  • Ability to work in a fast-paced, challenging environment
  • Good knowledge and experience with online marketing tools, website metrics and best practices
  • Hands-on experience with email marketing, lead generation and seo
  • Strong Copywriting, analytical skills
  • Tools: Campaign Manager, Google Ads, HubSpot, Microsoft Suite such as Excel and PPT, GA4, Google Tag Manager, WordPress and others.

P.S. - HubSpot experience will be a Plus



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