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Digital Marketing
3 weeks ago
Hiring a Digital Marketing Specialist with 11-14 years of experience.
Responsibilities:
We are seeking a highly motivated and skilled Digital Marketing Specialist to join our dynamic team. As a key member of our team, you will play a pivotal role towards managing digital channels to meet business objectives. Primary responsibilities will include Campaign Management, Advertising, Social Media, SEO and Reporting/Dashboards.
Campaign Management:
- Lead marketing campaigns from the idea stage through to their execution and optimize to generate leads and nurture them across various platforms
- Set up relevant workflows, automate lead nurture process via HubSpot to further qualify them
- Monitor campaign performance and adjust strategies to maximize results
Paid Marketing:
- Manage and optimize paid advertising campaigns across Search, Programmatic and Social channels such as Bing, Google, and other ABM platforms
- Monitor budget allocations and ensure cost-effectiveness (CPLs)
- Run A/B tests to optimize campaign performance
SEO:
- Should have good understanding of SEO - On-Page/Off-Page/Technical
- Work with partners to ensure there is improvement in organic traffic and inbound leads for relevant business services
- Manage basic website updates and testing on WordPress.
- Stay updated on SEO trends and algorithm changes to adapt strategies accordingly
Social Media Management:
- Develop and implement social media strategies to increase awareness and engagement.
- Create and manage social media calendar for various platforms
Reporting:
- Generate regular reports on the performance of digital marketing campaigns
- Manage and update reports to keep track of brands organic performance
- Keep a track of websites asset repository and publish it for internal usage
Skills and Qualification:
- 4+ years of experience in digital marketing and advertising
- Ability to work in a fast-paced, challenging environment
- Good knowledge and experience with online marketing tools, website metrics and best practices
- Hands-on experience with email marketing, lead generation and seo
- Strong Copywriting, analytical skills
- Tools: Campaign Manager, Google Ads, HubSpot, Microsoft Suite such as Excel and PPT, GA4, Google Tag Manager, WordPress and others.
P.S. - HubSpot experience will be a Plus
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