Performance Marketing Executive

3 weeks ago


New Delhi, India Flash Digital Solutions Full time

Job Title: Performance Marketing Executive

Type: Full-time

Location: 1304, Gopaldas Bhawan, Barakhamba Rd, CP, Delhi - 110001

Working hours: 10:00 am to 7:00 pm

Working days: Monday to Friday


About Us: Flash Digital Solutions is a prominent Digital Marketing Agency located in Delhi, committed to delivering innovative solutions for our diverse clientele. For over 6 years, we've proudly partnered with industry giants like Bata, Hero Homes, Chuk De, Aiwa, and Skin Philosophy, helping them navigate the ever-evolving digital landscape. As our team expands, we're searching for a talented Performance Marketer with excellent communication skills, experience in Conversion ad campaigns, and in-depth knowledge of Shopify.


About Role: In this dynamic role, you will be the engine driving our online customer acquisition efforts. You will develop, execute, and analyze paid advertising campaigns across various channels, with a laser focus on maximizing return on investment (ROI). You will be a data whiz, able to translate complex metrics into actionable insights that optimize campaigns and fuel our growth.


Responsibilities:

  • Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to paid search, display advertising, social media, and email.
  • Data Analysis and Reporting: Analyze performance data to derive actionable insights and optimize campaigns for key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs.
  • Budget Management: Manage and allocate budgets effectively across different digital channels to maximize return on investment while staying within budgetary constraints.
  • Conversion Rate Optimization (CRO): Collaborate with the creative and development teams to implement strategies for improving website conversion rates and user experience.
  • A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements to continually improve campaign performance.
  • Identifying Trends and Opportunities: Stay abreast of industry trends, emerging technologies, and competitive landscapes to identify new opportunities for performance improvement.
  • Audience Segmentation: Utilize data-driven insights to segment target audiences effectively and tailor marketing messages for better engagement and conversion.
  • Collaboration with Cross-Functional Teams: Collaborate with cross-functional teams, including content, design, and analytics, to ensure seamless execution of integrated marketing campaigns.
  • Adherence to Compliance and Best Practices: Ensure compliance with relevant industry regulations and best practices in performance marketing.


Qualification Requirements:

  • Proven experience as a Performance Marketing Executive or similar role.
  • In-depth understanding of digital marketing channels, platforms and Shopify.
  • Proficiency in tools such as Google Analytics, AdWords, Facebook Ads Manager, etc.
  • Strong analytical skills with the ability to interpret data and trends.
  • Experience in managing Conversion campaigns on Meta and AdWords.
  • Knowledge of Shopify backend and tracking parameters for conversion funnel attribution to corresponding channels.
  • Excellent communication and presentation skills.
  • Creative thinking and problem-solving abilities.
  • Ability to manage multiple projects simultaneously and meet deadlines.


How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience to


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