Territory Sales Manager

3 days ago

india Tech Speed Appliances Innovative Electricals Pvt. Ltd. Full time

Key Result Area (KRA) - Territory Sales Manager (TSM)

1. Sales Territory Management:

  • Take full ownership of the assigned territory's sales activities, ensuring comprehensive coverage and market penetration.
  • Establish, Generate and nurture relationships with distributors in adherence to company norms and guidelines.

2. Distributor Management:

  • Actively participate in the recruitment and onboarding of distributors within the designated area.
  • Provide continuous support and guidance to distributors to facilitate sales growth and achieve set targets.

3. Sales Generation:

  • Daily visit a minimum of twenty (20) sales counters to either establish new distributors or generate orders for existing distributors.
  • Utilize effective sales techniques to enhance market presence and drive secondary sale generation.

4. Attendance and Reporting:

  • Mark attendance daily through the company's attendance app, ensuring accurate and timely records.
  • Share comprehensive sales plans and regular working reports with the immediate reporting manager to ensure transparency and effective communication.

5. Relationship Building:

  • Cultivate strong relationships with retailers and key stakeholders in the market to bolster the distributor's sales network.


6. Sales Planning and Execution:

  • Develop and execute strategic sales plans for the assigned territory to meet and exceed targets.
  • Implement innovative sales techniques and initiatives to stay ahead of market trends and competition.

7. Performance Evaluation:

  • Regularly evaluate the performance of distributors against predefined key performance indicators (KPIs).
  • Implement corrective actions and provide necessary training to enhance distributor performance.


8. Market Intelligence:


  • Gather and analyse market intelligence to identify opportunities, challenges, and competitor activities.
  • Utilize insights to formulate effective strategies for sustainable sales growth.

9. Compliance:

  • Ensure compliance with company policies, procedures, and ethical standards in all sales and distribution activities.


10. Professional Development:

  • Proactively seek opportunities for professional development to stay updated on industry trends, sales techniques, and product knowledge.


Key Performance Indicators (KPIs):

  • Monthly sales targets achieved.
  • Distributor acquisition and retention rates.
  • Daily counter visitation compliance.
  • Accuracy and timeliness of attendance marking.
  • Quality and frequency of sales plans and reports submitted.

This KRA outlines the core responsibilities and expectations for the Territory Sales Manager, focusing on achieving sales targets, effective distributor management, and strategic market penetration.                                                                                                                                                                                                                                                                     

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