Performance Marketing Specialist

2 days ago


Bengaluru, India Tanseeq Investment Group Full time

About the Role: Tanseeq Investment Group is looking for a Performance Marketing Specialist who lives and breathes ROAS. Youll manage paid ad campaigns across Meta, Google, TikTok, and morescaling our eCommerce brands with a data-first, creative-friendly approach. Key Responsibilities: Plan, launch, and optimize paid campaigns across platforms Collaborate on creative briefing and ad copy strategies Monitor KPIs (CPA, ROAS, CTR) and optimize accordingly Conduct audience segmentation, retargeting, and funnel strategy Report weekly performance with insights and action plans Requirements: 3+ years in paid media buying, especially for eCommerce Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Deep understanding of attribution, conversion tracking, and pixels Proficient in GA4, Google Tag Manager, and reporting dashboards Strong analytical and creative problem-solving skills



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