Copywriter – Global Education

Job Description Position: Lead Copywriter – Higher Education & Study Abroad Location: Mulund (East), Mumbai Type: Full-time, Onsite (No remote option) About Us – Grad-Dreams: At Grad-Dreams, we’ve been shaping academic journeys and turning study-abroad dreams into reality for over 20 years. With multiple platforms launching across India and the world -  GDX.in , GDX.world, Study-Britain, Study-Hospitality and more—this is a high-energy, high-impact moment for our brand. Our mission? Help students & professionals discover global opportunities through real, relatable, and result-driven content. But let’s be real: writing solid copy across all that is no small feat—and that’s where you come in. The Role – More Than Just Words We’re on the lookout for a seasoned Copywriter (Team Lead) who lives and breathes content, understands the nuances of global education , and knows how to turn “meh” into “wow.” You’ll lead a small team of writers and interns, oversee all types of content, and build narratives that connect, convert, and inspire. Whether it's a blog post, landing page, YouTube script, or a cheeky Insta caption—you’ll be the guardian of our voice and the architect of our storytelling. What You’ll Be Doing Own the tone of voice for all Grad-Dreams platforms—websites, blogs, newsletters, social, video, you name it. Lead & mentor our team of content writers and interns. Help them grow, improve, and write with heart . Work closely with marketing & SEO teams to create strategic, keyword-optimized content that doesn’t sound like a robot wrote it. Brainstorm big ideas for campaigns and storytelling that resonate with GEN-Z’s (and their parents too). Write sharp, emotional, and motivating content for students looking to study abroad—because this decision literally changes lives . Help build internal processes, content calendars, and quality-check systems that keep the ship sailing smoothly. Collaborate with designers, developers, and leadership to turn ideas into digital experiences . Requirements Who You (Probably) Are 3–6 years of professional writing experience , ideally in Education, Ed-Tech, or Study Abroad Comfortable switching tones—from smart & scholarly to witty & playful Experienced in managing writers , editors, or creative teams Obsessed with grammar but never boring Have a portfolio that proves you can write content that moves people Understand SEO, but never let it ruin a good headline Curious about students, their fears, their dreams—and can write to them , not just about them Bonus Points For: First-hand study abroad experience (you’ve walked the walk) Experience in storytelling for global audiences (India + international) A flair for writing video scripts, ad copies, and short-form content (especially for reels/YouTube) Benefits What You Get: A chance to shape the content DNA of one of India’s most trusted study abroad brands Flexible work setup (remote/hybrid) Opportunity to lead and grow a young content team Exposure to multiple brands under the Grad-Dreams umbrella The joy of seeing your words impact thousands of students worldwide. Remuneration starts from 3.5 LPA . Performance Matters How to Apply? Follow the steps below: Step 1) Send your CV, 3-5 writing samples (or link to portfolio), and a short note telling us why you love writing for Gen Z & higher education to:  (Subject: Lead Copywriter – I Speak Student) Step 2) Secure your spot for the aptitude test and personal interview — don’t miss out Click Here: Requirements Qualifications: Bachelor's Degree in Arts / Commerce, Business Administration, or a related field. Master’s Degree preferred. Communication Skills: Excellent verbal and written communication skills. Technical Skills: Proficient in Microsoft Office Suite and CRM software. Analytical Skills: Strong problem-solving skills and attention to detail. Interpersonal Skills: Ability to build relationships with various stakeholders including students, parents, and financial institutions. Ethical Conduct: Unquestionable ethics and discretion in handling sensitive financial information. Language Skills: Proficiency in a second language is a plus, especially one that is commonly spoken by our student clientele.