Junior Copywriter

3 weeks ago

Mumbai, India Careerfit.ai Full time

Responsibilities:

  • Collaborate with the creative team to develop compelling and engaging copy for various marketing materials, including advertisements, website content, social media posts, email campaigns, and product descriptions.
  • Interpret creative briefs and marketing objectives to generate original, innovative ideas and concepts for written content that resonates with target audiences.
  • Write clear, concise, and persuasive copy that effectively communicates brand messages, value propositions, and calls to action.
  • Conduct research on industry trends, target demographics, and competitive landscape to inform copywriting strategies and ensure content relevance and differentiation.
  • Edit and proofread copy to ensure accuracy, consistency, grammar, and adherence to brand voice, style guidelines, and messaging standards.
  • Collaborate with designers, marketers, and other stakeholders to integrate copy seamlessly into visual assets and multimedia campaigns.
  • Stay updated on emerging trends, best practices, and industry standards in copywriting, content marketing, and digital communication channels.

Requirements:

  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
  • Proven writing skills and portfolio demonstrating creative copywriting abilities across various formats and platforms.
  • Strong command of the English language, including grammar, punctuation, and style.
  • Excellent storytelling, communication, and creative thinking skills.
  • Ability to work collaboratively in a fast-paced, deadline-driven environment.
  • Proficiency in Microsoft Office suite and familiarity with content management systems (CMS) and digital marketing tools.

Skills:

  • Copywriting: Crafting clear, compelling, and creative copy for marketing materials and digital channels.
  • Creative Thinking: Generating original ideas and concepts that resonate with target audiences and support marketing objectives.
  • Research: Conducting thorough research to understand target demographics, industry trends, and competitive landscape.
  • Editing and Proofreading: Reviewing and refining copy to ensure accuracy, consistency, and adherence to brand standards.
  • Collaboration: Working effectively with cross-functional teams to integrate copy into multimedia campaigns and achieve campaign goals.

Preferred:

  • Previous experience or coursework in advertising, marketing, or digital media.
  • Familiarity with SEO principles and keyword optimization techniques.
  • Knowledge of social media platforms, content management systems, and digital analytics tools.

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