Growth/Account Manager, Paid Search.

1 month ago

india EMAPTA Full time
Job Description
Kickstart a Better Global Career: Join an International Client Today

Our client, Barrington Media, is an innovative and rapidly growing tech company that specializes in delivering cutting-edge solutions for a diverse range of clients. With a firm commitment to delivering exceptional user experiences, they have become a frontrunner in the digital transformation landscape.

At our client's company, they foster a collaborative and supportive work environment, where you will have the opportunity to work alongside industry experts.

Barrington Media believes in recognizing and celebrating achievements, promoting work-life balance, and offering global perks and professional growth. Join our client's company and bask under a range of benefits, including exposure to exciting and well-scoped projects, actively participating in the technical design process, and contributing to effective landing page solutions. You will also enjoy a culture that values open communication, continuous improvement, and problem-solving, all while crafting remarkable user experiences that leave a lasting impact.

Job Description  

As a Growth/Account Manager , you will oversee and analyze media buying campaigns focused on paid search, aligning with client objectives such as customer acquisition, loyalty/purchase continuity, and lead generation. Your responsibilities will encompass the end-to-end process of paid search ads, from setup and execution to testing and optimization. 


Join Our Dynamic Team of Trendsetters
Employment Type: Indefinite term type contract
Shift: MONDAY TO FRIDAY | 9:00 am to 6:00 pm EST.
Work Setup: Onsite, Bogota/Medellin
Crafting Campaigns That Captivate
  • Manage the performance of paid media buying campaigns, primarily focused on paid search, including Google Ads and Microsoft Advertising.
  • Execute keyword research, testing, bidding, and other essential aspects of paid search campaigns.
  • Oversee end-to-end PPC campaigns, encompassing tasks such as keyword research, ad copy creation, bid management, and performance tracking.
  • Conduct thorough keyword analysis, continuously refining targeting strategies to maximize campaign efficiency and ROI.
  • Proactively identify areas for campaign optimization, including targeting, ad scheduling, ad extensions, and audience segmentation.
  • Collect and analyze data, hypothesize and execute tests to continually improve campaign performance.
  • Collaborate with the Landing Page team (when applicable) to strategize and test high-converting landing pages.
  • Build reports to transparently collaborate with our clients.
  • Lead client and partner communications through Slack, video calls, and emails.

Requirements

Elevate Your Marketing Mojo

  • Minimum of 2- 4 years of hands-on experience managing PPC campaigns on Google Ads and Microsoft Ads.
  • In-depth knowledge of PPC advertising principles, best practices, and industry standards
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Experience solving complex problems and comfort with ambiguity
  • Skilled experience working with Google Ads, Microsoft Ads, Display ads, and other search ad platforms
  • Familiarity with eCommerce with preferred experience in platform shopping/PMax campaigns and product feeds
  • Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets
  • Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document analysis findings
  • Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines.
  • Daily email and slack communication with clients

Benefits

Perks That Pack a Punch

  • 5 Days work week
  • Work-Items (laptop, mouse, and headset)
  • Indefinite term type contract
  • 5 extra days of vacation leave (20 in total) that could be monetized
  • Direct exposure to our clients
  • Career growth opportunities
  • Diverse and supportive work environment
  • Prime Office Locations - Bogotá and Medellin
  • Up skilling: Emapta Academy

Meet the Movers and Shakers: Where Innovation Meets Imagination

Our client, Barrington Media, a dynamic and rapidly expanding tech-enabled marketing company, is a force to be reckoned with in the industry. Backed by private equity and fueled by high growth, they specialize in driving direct response advertisements across a diverse range of platforms, including TV, audio, digital, and direct mail. Recent strategic acquisitions of multiple digital advertising agencies have further solidified their position as a dominant player, and they are now poised to become a true powerhouse. Embracing a culture of collaboration and continuous improvement, our client fosters an environment that encourages employees to thrive and reach their full potential. They believe in recognizing and celebrating achievements, promoting work-life balance, and offering global perks and professional growth.

Who are we?  

Discover Emapta, where your career meets Colombian vibrancy

Emapta is not just a global outsourcing powerhouse; it's a hub of opportunity infused with the lively spirit of Colombia. Joining us means becoming part of a community that values the unique cultural mosaic of our country. With a proven track record and an array of international clients, Emapta provides a robust platform for your professional journey without the need for you to hop into a plane and work abroad.

At Emapta, we go beyond being a workplace; we're a community that treasures the harmony between professional and personal life. Emapta is a cultural melting pot that fosters innovation, collaboration, and continuous learning. Immerse yourself in our dynamic culture and contribute to an organization that puts employee well-being at the forefront.

We look forward to welcoming you to the Emapta family in Colombia.

#EmaptaExperience


Requirements
Elevate Your Marketing Mojo Minimum of 2- 4 years of hands-on experience managing PPC campaigns on Google Ads and Microsoft Ads. In-depth knowledge of PPC advertising principles, best practices, and industry standards Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Experience solving complex problems and comfort with ambiguity Skilled experience working with Google Ads, Microsoft Ads, Display ads, and other search ad platforms Familiarity with eCommerce with preferred experience in platform shopping/PMax campaigns and product feeds Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document analysis findings Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines. Daily email and slack communication with clients

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