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SEO Senior Manager

4 months ago

uttar pradesh, India upGrad Full time
Manager/ Senior Manager SEO
Experience
9-13 years of work experience with hands on experience in SEO
The candidate should have shown a strong organic growth rate across brands on a consistent time frame
Prior experience in the Edtech competitive landscape, will be an added bonus
Strong understanding of Search Engine Optimization (SEO) life cycle - On Page Basics like Meta Tags, Website Interlinking, Breadcrumbs, URL Optimization, Image Optimization, Link Analysis to track spamming, Keyword Research & Tracking to find new scopes.
Experience with website analysis using a variety of analytics tools including Google Analytics, Google Keyword Tool, Webmasters Tool, Moz, Semrush, Excel reporting as well as internal reporting tools.
Job Description
Would be responsible for overall Organic traffic growth for International Brands
Lead and plan the overall Content Marketing effort, SEO analysis and recommendations
Key responsibility includes bringing in quality Organic traffic & the conversions achieved through the Organic traffic
Co-ordinate with the Technology, Product, Content, Marketing and Analytics teams to ensure that tasks are completed with valid inputs from all concerned parties.
Perform detailed keyword research on a regular basis expanding the existing organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets.
Use inputs from keyword research analysis to employ a bottoms up approach to widen the organic opportunity.
Lead data analysis on SEO and derive actionable insights to enable continuous optimization.
Analyze SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights.
Provide competitor backlink analysis and suggest recommendations for internal and external linking along with ensuring outreach execution.
Lead comprehensive technical site audits on desktop and mobile to identify gaps like Multiple Domains correct indexing, page indexing, text to HTML ratio, broken links, etc. and create recommendations. Also, drive the execution of optimization plans with the relevant teams.
Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal. Also, drive the execution of the optimization plan.
Plus Points
Experience in working with cross-functional teams will be a plus
Prior experience of working in Edtech brands will be a plus
Strong proficiency in Excel and PowerPoint
Knowledge in statistical techniques will be an added advantage
Strong written & verbal communication skills
Ability to work in a fast-paced environment – should excel with minimal supervision
Attention to detail