Assistant Manager

2 days ago


Thane, India Plum Full time

About Us:Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.Key Responsibilities:Execute and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook/Instagram) platforms.Manage Performance Max (PMax) campaigns to ensure visibility across Google surfacesOwn budget pacing, daily bid strategy changes, and campaign health checksTrack, monitor, and analyze campaign performance (CAC, ROAS, CTR, CVR, LTV).Generate weekly and monthly performance reports with actionable insights.Leverage GA4, Meta Ads Manager, Google Ads dashboard, and Looker StudioMonitor landing page performance and collaborate with UI/UX and tech teams to improve conversion journeysA/B test creatives, ad copies, and CTAs regularly.Use customer segments (RFM, behavioral cohorts) to tailor ad messagingWork with design and content teams to brief and review performance creatives.What you bring?2–4 years of experience in performance marketing for a D2C brand (having own website) or performance-focused digital agencyHands-on experience managing Meta Ads, Google Ads, and PMax campaignsStrong understanding of funnel metrics, attribution and campaign structuresProficient with tools like GA4, Meta Ads Manager, Google Ads, and Excel/SheetsUnderstanding of Shopify, eCommerce stacksPassion for beauty, skincare brandsLocation: Thane, Mumbai


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