Search Engine Optimization Executive

3 weeks ago

kolkata, India Dollon's Food Products (P) Ltd Full time

Job Responsibilities:


  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Conduct SEO analysis and provide recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with general and keyword-specific SEO goals
  • Communicate to Team and Management on project development, timelines, and results
  • Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics along with PPC initiatives and campaigns
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
  • Develop ideas for the business promotion of our customers using SOCIAL MEDIA platforms
  • Plan and develop social media calendar and creative ways to spread the company's message or product/service
  • Active and result-oriented marketing using SOCIAL MEDIA platforms and channels
  • Conduct Email Marketing campaigns by circulating newsletters, client acquisition, retention, and brand promotion materials
  • Handle necessary responsibilities for B2B and B2C-centered marketing strategies as and when required


Skills :


  • Must have 4 + years of experience of working closely with developers, digital marketers and directors on marketing and branding perspective
  • Research and analyze competitor advertising links
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Understanding and awareness of local SEO and mobile site SEO
  • Understanding of Email Marketing and capability to conduct campaigns using relevant tools
  • Communication - Fluency in English
  • Knowledge and experience in both B2B and B2C-centered marketing best practices


Knowledge:


  • Proven SEM experience and success managing PPC campaigns across Google and LinkedIn
  • Passion for SEO & SEM and overall internet marketing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Familiarity with A/B and multivariate experiments
  • Social Media Scheduling Tools
  • Email marketing Tools

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