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Market Research Specialist
2 months ago
Job Overview:
The Market Research Specialist will be responsible for conducting in-depth market research, analyzing data, and providing actionable insights to drive the creation and expansion of BHIVE’s Real Estate (RE) content platform, enhance brand visibility, and support the marketing efforts for the brand. This role requires a strong understanding of market trends, brand strategy, and the ability to translate research findings into impactful strategies.
Key Responsibilities:
1)RE Content Creation
Conduct market research to identify potential opportunities and trends in the real estate sector. Analyze competitor strategies, market demands, and customer preferences to support the development and growth of BHIVE's RE content platform Collaborate with the sales and marketing teams to create targeted campaigns and strategies for content expansion.
2)BHIVE Brand Building
Develop and implement market research strategies to assess brand positioning and awareness. Provide insights and recommendations to enhance the BHIVE brand in the market, ensuring alignment with company goals and values. Work closely with the marketing team to refine brand messaging, identity, and promotional activities based on research findings.
3)Personal Branding for Shesh
Conduct research to identify opportunities for Shesh’s personal branding within the industry and beyond. Analyze public perceptions, media coverage, and social media presence to craft a strategic personal branding plan. Collaborate with content creators and PR teams to develop and execute a personal branding strategy that highlights Shesh's thought leadership and contributions to the industry.
4)Data Analysis and Reporting
Collect, analyze, and interpret data from various sources to provide actionable insights. Create comprehensive reports and presentations that effectively communicate research findings and recommendations to stakeholders. Monitor and evaluate the effectiveness of implemented strategies, making adjustments as necessary.
5)Stakeholder Collaboration
Work closely with cross-functional teams, including marketing, sales, and leadership, to ensure research findings are integrated into strategic planning. Act as a key point of contact for market research activities related to RE channel creation, brand building, and personal branding.
Qualifications:
Education: Bachelor’s or Master’s degree in Marketing, Business, Economics, or a related field. Experience: 5-6 years of experience in market research, brand strategy, or a related role, preferably within the real estate or marketing industry.
Skills:
Strong analytical skills with the ability to interpret complex data and provide actionable insights. Excellent communication and presentation skills, with the ability to convey research findings to non-technical stakeholders. Proficiency in market research tools and methodologies. Knowledge of brand strategy and personal branding principles. Ability to work independently and collaboratively in a fast-paced environment.
Key Competencies:
Strategic Thinking Analytical Mindset Attention to Detail Creativity and Innovation Strong Interpersonal Skills Project Management
About the Company: The BHIVE Group stands at the forefront of revolutionizing enterprise-grade managed offices & coworking spaces for enterprises, democratizing investments in Bengaluru. With BHIVE Workspace’s extensive network in prime locations of Bengaluru and Mumbai along with BHIVE Properties’ expertise in investment, the group redefines commercial real estate and financial services. BHIVE Workspace offers a collaborative ecosystem with over 27+ properties, 46,000 seats and spread across 1.8 million sq. ft, catering to corporates, MNCs, entrepreneurs, and businesses of all sizes. To know more about the BHIVE GROUP, visit – BHIVE’s Mission: The BHIVE Group’s mission is to be amongst the most loved and admired real estate companies of India by 2033 BHIVE’s Vision: BHIVE Group envisions helping people live a better quality of life. Anything that we do will have people and quality of life in mind..
Why Choose BHIVE: Benefits: At BHIVE, we are committed to providing more than just a paycheck—we strive to create a supportive and rewarding work environment where employees feel valued, empowered, and motivated to excel. Our comprehensive benefits package, competitive compensation, financial security, and professional development opportunities, reflects this commitment and underscores our dedication to the well-being and success of our team members. Equal Opportunity Employer: BHIVE proudly stands as an Equal Opportunity Employer – By Choice. We firmly believe that we are most effective in helping our associates, customers, and the communities we serve, lead better lives when we genuinely understand them. This involves recognizing, respecting, and valuing diversity in terms of unique styles, experiences, identities, ideas, and opinions while fostering inclusivity for all individuals. Growth: BHIVE invests in employee development, providing opportunities for professional advancement. Impactful Work: Joining BHIVE means contributing to a real impact on the startup ecosystem in India. Employee Referral Policy: 3 Category: Referral Category If you refer to a candidate, you stand to win exciting prizes. For more details refer to you are someone who wants to join BHIVE to collaborate, Cowin and Cowork and would like to be part of this dynamic work culture, then we invite you to embark on a rewarding journey with us.
