Marketing Manager
2 weeks ago
We are seeking an experienced and results-driven Marketing Manager to join our team and take charge of promoting our Global Games Show. The ideal candidate will have a strong background in marketing, event promotion, and a deep understanding of the blockchain and cryptocurrency industry. The Marketing Manager will play a key role in creating and implementing strategic marketing plans to drive attendance, engagement, and overall success for our events.
Responsibilities:-
Develop and Implement Marketing Strategies:
Create comprehensive marketing strategies for each blockchain event, aligning with overall company goals.
Identify target audiences and tailor marketing messages to effectively reach and engage them.
Utilise both online and offline channels to promote events, including social media, email marketing, content marketing, partnerships, and traditional media.
Content Creation and Management:
Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials.
Collaborate with the content team to ensure consistency in messaging and brand representation across all platforms.
Digital Marketing:
Execute digital marketing campaigns to drive online registrations and participation.
Utilise SEO strategies, paid advertising, and social media platforms to maximise event visibility and reach.
Partnerships and Sponsorships:
Identify and establish partnerships with relevant industry players, influencers, and organisations.
Negotiate and manage sponsorships to enhance event visibility and generate additional revenue.
Attendee Engagement:
Develop and implement strategies to enhance attendee engagement before, during, and after events.
Monitor and respond to feedback and inquiries to ensure a positive participant experience.
Analytics and Reporting:
Utilise analytics tools to track and measure the success of marketing campaigns.
Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.
Requirements:-
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in marketing, with a focus on event promotion.
Strong understanding of blockchain technology and the cryptocurrency industry.
Excellent written and verbal communication skills.
Demonstrated ability to create and execute successful marketing strategies.
Familiarity with digital marketing tools and analytics platforms.
Creative thinking and problem-solving skills.
Ability to work independently and collaboratively in a fast-paced environment.
Previous experience in the blockchain or technology industry is a plus.
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