TSM-Thiruvantpuram

Job ID

34327

Job Type

Full-time

Job Location

Ernakulum

Experience

3-5 Years

Posted

17th September, 2025

Posted by

Sidharth Bansal

Job Description

About the Company

The CK Birla Group is a diversified US$2.4 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 25,000 employees, 41 manufacturing facilities and numerous patents and awards, the Group's businesses are present across five continents. The Group operates in three industry clusters: Technology and Automotive, Home and Building Solutions, and Healthcare and Education. The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships, and philanthropy.

Orient Electric is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switch gears. The erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric. The company takes pride in its R&D capabilities, the spirit of continuous innovation and its commitment to manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers.

Orient Electric today is the largest manufacturer and exporter of fans from India, with a dominant presence in more than 35 international markets and annual revenue of INR 2,400+ Crores. It has the largest range of fans to suit varied aesthetic preferences and usage environments. Further, it has also paved the way for pioneering developments in home appliances, lighting, and switchgear. It is today the 3rd largest manufacturer of LED lamps in India and has been the first Indian lighting brand to have been awarded a BEE star rating for lamps. In the Home Appliances category, Orient Electric offers a wide range of products including water heaters, air coolers and small kitchen appliances. In the Switchgears category, it offers MCBs enabled with the revolutionary SDB (Snap Disc Bimetal) technology which provides a threefold advantage – precise tripping, better repeatability, and longer life, a range of modular switches and wiring accessories. Orient Electric represents De'Longhi in India for sales & service under an exclusive strategic partnership for its brands De'Longhi, Kenwood & Braun.

Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier lifestyle home solutions provider. With operations spanning over 35 countries, Orient Electric has earned the trust of millions of customers by providing cutting-edge lifestyle electrical products. The company has a well-organized distribution network reaching 1,25,000+ retail outlets and an extensive service network covering more than 450 cities. For more information, please visit

Location: Trivendrum Head Quarter Town

Job Responsibilities:

1. Channe Development: Primary Sales Infrastructure Establishment, Dealer Establishment, Stock Refill, Inventory Management, understanding to maintain good ROI

2. Product & Category-Knowledge of switchgear & Wire Product,

3. Secondary Managemt- KRO Operation, Retail Expansion, Complete awareness of Geography, Tracking of Retail billing cycle, BTL Activities

4. Team Management: Sense to acclimatize with channel Partner for Business development.

5. MIS: Basic knowledge of Excel, App Handling, Good IN Calculation of Schemes.

6. Communication Skill: Good in convey the right things to Market, Team

To succeed in this role, you'll need a customer-first attitude and the following

Min Graduate & MBA preferable Experience, well versed with channel Management, Secondary Management , PPTs and flare to Go to Market approach are mandatory -Preferred local Experienced .

Why should you join Orient?

At Orient, we believe in capitalizing on the strengths and abilities of employees, helping them to become stronger and grow within the company. You will be part of a vibrant work culture that values, cares and help people reach their potential, having inspirational leaders being team oriented, inclusive, and diverse; and fostering a unique culture that balances innovation, knowledge sharing and risk management.