Communication Specialist

4 weeks ago

Chennai, India Merit Data And Technology Full time

We are searching for a Corporate Communications Specialist. Ideal candidate will have a minimum of 3 years of experience in corporate communication or content creation or digital marketing or social media management.

Responsibilties:

  • Draft and circulate internal communications, newsletters, leadership updates, and key company announcements.
  • Collaborate with HR team and leadership teams to communicate initiatives, policy changes, events, and business updates.
  • Write engaging content that resonates with employees and aligns with the company tone and values.
  • Manage and update the companys official social media platforms (LinkedIn, Instagram, Facebook, and Glassdoor).
  • Create original, on-brand, visually appealing posts that showcase company culture, values, leadership messages, employee spotlights, and milestones
  • Develop and execute a content calendar that reflects company culture, leadership voice, business milestones, employee stories, CSR initiatives, and workplace celebrations
  • Drive consistent, high-quality content creation (posts, reels, stories, carousels) that captures employee experiences and promotes the employer brand
  • Monitor performance through insights/analytics and provide recommendations to increase engagement and follower base
  • Actively work to grow page followers and increase brand visibility through organic strategies, employee advocacy, and cross-posting
  • Collaborate with design and marketing teams as needed for multimedia content
  • Monitor analytics to measure the impact and reach of social media campaigns
  • Monitor and respond to reviews on Glassdoor in a timely, professional, and brand-consistent manner
  • Work closely with HRBP to address themes and feedback from Glassdoor and incorporate them into improvement actions or messaging
  • Enhance the companys reputation as an employer of choice through thoughtful employer branding strategies.
  • Manage and maintain the company intranet by uploading relevant and timely content
  • Keep internal pages engaging, up-to-date, and aligned with internal communications themes
  • Track and analyze the performance of internal communications and social media activities
  • Prepare and present monthly dashboards/reports that highlight key metrics (reach, engagement, follower growth, campaign performance, Glassdoor sentiment trends, etc.)
  • Share data-driven insights and recommendations to improve content strategies and engagement
  • Suggest relevant improvements or new ideas.

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