Omnichannel Lead

4 weeks ago

Uncha Samana, India Mirum India: A VML Company Full time

Responsibilities:Responsible for bringing cohesion to the marketing process and campaign reporting across cross-functional teams(CFT), ensuring implementation as per agreement with Brands and Markets.Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, CLM, and video.Interpret analytics information, including behavioral results data, to drive optimization of target audience engagement.Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.Partner with the creative, production, & platform teams for appropriate support across all channels and assets used in the campaigns.Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.Evaluate and analyse Omnichannel program performance vs. industry standards and benchmarks in the digital space.Understanding of data dictionary, data structures, and data mart in relation to CRM.Work with CFT to support UAT and ensure testing meets BRD inputs.Skills & CompetenciesPostgraduate with 5+ years of working experience in digital marketing & omnichannel platform.Proficiency with marketing automation tools and processes: Salesforce Marketing Cloud, Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, Veeva VaultExperience in implementing criteria for measuring asset and campaign performance metrics.Hands-on experience in Salesforce Omni Channel campaign workflow and administration (e.G. define routing, queues, managing users, security controls, and data, as well as creating roles, profiles, and reports).Strong standards-based HTML and CSS skills are desirable.Basic understanding of JavaScript & AMP ScriptsStakeholder Management & Presentation Skills

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