Email Marketing Specialist

4 weeks ago

Chandigarh, India Excelohunt Full time

"Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.”

Employer: Excelohunt

Position: Email Marketing Specialist

Years of Experience: 2 to 5 years

Location: Chandigarh

Employment Type: Full-Time



CONNEC T

Know Excelohunt ( /)

Excelohunt Infotech is a dynamic and innovative IT company dedicated to providing personalized, top-tier impactful, and engaging email campaigns to help businesses thrive in today's digital landscape. Our approach focuses on building meaningful connections between brands and customers, fostering engagement, and long-term success. We operate in 26+ countries, leveraging our global presence to deliver cutting-edge solutions to our clients.


How to become a part of Excelohunt and enjoy the benefits:

❖ Step 1: Fill in the application form and register via RedRob.

❖ Ste p 2: Clear the interview process.

❖ Step 3: Be a part of the team at Excelohunt


About the role: We are seeking a dynamic and experienced Email Marketing Specialist to join our team. The ideal candidate should demonstrate proficiency in planning, executing, and optimizing email marketing campaigns, specifically in E-commerce and Cold email marketing. As an Email Marketing Specialist, you will play a crucial role in enhancing engagement, nurturing leads, extracting contacts, and ultimately contributing to the overall success of our marketing initiatives. The candidate should possess expertise in Email copywriting, have the capability to guide designers in email designing, and be proficient in campaign planning, work/content calendar management, and monthly report analysis.


EXPERIENCE

Roles & Responsibilities

1) Project Preparation:

  • Collaborate with the sales team to gather requirements for email campaigns.
  • Understand the brand, analyze competitors and conduct market research for strategic planning.
  • Develop comprehensive project plans and timelines in the form of a content calendar.
  • Set up tools, manage email/domain setups, and verify contact information.
  • Ensure the integration of email marketing strategies with overall marketing objectives.

2) Campaign Planning:

  • Strategize and plan email campaigns based on target audience and marketing goals.
  • Segment email lists to deliver personalized and targeted content.
  • Analyze data and insights to optimize future email campaigns.

3) Working on Projects:

  • Execute end-to-end email marketing campaigns, from creation to deployment.
  • Monitor and analyze campaign performance, providing insights for continuous improvement.
  • Collaborate with design teams, integrate feedback, and optimize E-commerce flows.
  • Oversee end-to-end email campaign management, including copywriting, guiding designer and design implementation.

4)Team Management:

  • Lead and manage a collaborative team.
  • Delegate tasks based on team members' strengths.
  • Provide guidance and support for professional development.
  • Foster a positive and productive team environment.



Expectations from you:

Basic Requirements

Required Skills & Qualifications

  • Graduation/ Diploma is a must.
  • 2-5 years experience as an Email Marketing Specialist.
  • Strong knowledge of E-commerce and Cold email marketing.
  • Hands-on experience with A/B testing for optimization.
  • Strong understanding of email marketing tools and platforms such as Mailchimp/Klaviyo/instantly etc.
  • Proficiency in real-time analytics, post-campaign analysis, and generating detailed reports.
  • Excellent communication and collaboration skills.
  • Ability to prioritise tasks, engage in advanced planning, and manage project timelines effectively.
  • Expertise in Email copywriting.
  • Leadership skills for leading and managing a collaborative team.
  • Ability to delegate tasks and provide guidance for team members.
  • A positive and supportive approach to foster a productive team environment.
  • Detail-oriented with strong organizational skills.
  • Ability to manage multiple projects simultaneously.

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