Digital Marketing Specialist(Google Ads

7 days ago

Chennai, India Satori Creatives LLP Full time

Job Title: Digital Marketing Specialist(Google Ads & Meta Ads)

Location: Chennai, India

Experience: 3+ years


We are looking for a skilled Digital Marketing Specialist with proven expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) . The ideal candidate should have at least 3 years of hands-on experience in managing ad campaigns, optimizing performance, and driving measurable ROI.



Key Responsibilities:


  • Plan, execute, and optimize paid ad campaigns across Google Ads and Facebook/Instagram Ads .
  • Conduct keyword research , competitor analysis, and audience targeting.
  • Create engaging ad copies, creatives, and A/B testing for better CTR & conversions.
  • Monitor and analyze campaign performance (CPC, CTR, CPA, ROAS) using Google Analytics, Ads Manager, and other tools .
  • Manage campaign budgets to ensure maximum ROI within allocated spend.
  • Implement remarketing, lookalike audiences, and advanced targeting strategies .
  • Generate weekly/monthly performance reports and provide actionable insights.
  • Stay updated with the latest trends, policies, and best practices in paid advertising.


Requirements:


  • 3+ years of hands-on experience in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram) .
  • Strong understanding of performance marketing, conversions, and online customer acquisition .
  • Experience with tools like Google Analytics, Tag Manager, and Facebook Business Manager .
  • Knowledge of SEO basics, landing page optimization, and funnel tracking is a plus.


Education:

  • Bachelor’s degree in Marketing, Business, or a related field (Preferred).
  • Google Ads and Meta Ads certifications (Preferred).

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