Senior Media Buyer – Search Arbitrage

4 weeks ago

India Ventes Avenues Full time

Senior Media Buyer – Search Arbitrage & Meta Execution

Company Profile:

Adxpoint is a leading ad network specializing in search arbitrage and search monetization solutions, operating across major ad networks and exchanges. We work with multiple search feed providers to deliver high-quality traffic and leverage data-driven insights to optimize media buying strategies. Our mission is to drive performance, maximize ROI, and enable advertisers and publishers to thrive in the evolving digital advertising ecosystem.

Job Title: Senior Media Buyer – Search Arbitrage & Meta Execution

Location: Mulund, Mumbai (On-site)

Website: Ventesavenues.in / adxpoint.com

Role Overview:

We are looking for a performance-driven Senior Media Buyer to manage and execute high-volume Meta campaigns and other traffic sources with a primary focus on search arbitrage. The ideal candidate should have hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.

Key Responsibilities:

Campaign Execution (Meta-Focused)

  • Plan, launch, and scale Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.

Search Arbitrage & Monetization

  • Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
  • Work with feed providers (e.g., System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).

Optimization & Analysis

  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
  • Use UTM tagging and pixel management for deep tracking and attribution analysis.

Strategy & Reporting

  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
  • Stay updated on algorithm changes, ad policies, and best practices on Meta and other platforms.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns on Meta and other ad platforms.
  • Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).
  • Familiarity with search feed monetization and arbitrage techniques.
  • Experience with click trackers (Voluum/ClickFlare) and ad-serving platforms.

What We Offer

  • Opportunity to work with a high-growth performance marketing network.
  • Hands-on experience with global campaigns and monetization platforms.
  • Data-driven environment with real-time optimization challenges.
  • Competitive compensation and performance-based incentives.

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