Senior Associate

3 days ago

Bengaluru, India Genpact Full time

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. Inviting applications for the role of Senior Associate-Data Analyst In this role, you will be responsible for executing rebate for independent eye care professionals and distributors as per contracts signed by client. You will set rebate execution/ operations strategy. You will interact with client stakeholders to understand ad-hoc analytics requests. You will work on streamlining/ process improvements. Responsibilities ·Use multiple internal and external sources of data and analytics to develop & track KPIs (digital measurement & tracking including attribution) and diagnose Digital Performance to identify potential opportunities & challenges • Drive the preparation and delivery of Digital Dashboards within the digital and social domains including company Websites, Digital Ads, Search and Social Analyze and articulate the relationships between value (revenue, cost), digital engagement (web metrics, mobile, app engagement), customer/consumer segments, offline and online engagement • Design test models, data sources and capture, define success metrics and objectives, and report on results to determine ways to improve marketing strategies and achieve larger business objectives • Work with I.T., technical professionals, and other specialists to drive organization’s digital level data and advanced analytical technologies and capabilities to optimize digital media investments. • Develop consumer and professional insights using online and offline data Qualifications we seek in you Minimum qualifications • A minimum of a Bachelor s degree in business, digital marketing, statistics, mathematics, or related field is required. MBA, MMR or MS preferred. Preferred qualifications • Relevant years of progressive experience in Digital Analytics is required. • Experience supporting digital campaigns and developing closed loop measurements is required • Experience in industry leading eCommerce and/or CRM tools is required. • Proven expertise in data analysis tools like Tableau - Visualization/Data Discovery, Digital/Social Metrics (Google Analytics, Adobe Analytics, social platforms), advanced proficiency in Microsoft Excel is required. • Strong analytical and problem-solving skills including the ability to reconcile external and internal data sources, ability to understand, interpret and apply advanced analytics to solve business issues. • Experience working with Marketing Mix Models and Multi-touch Attribution is required.

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