Business Development Manager

3 weeks ago

Pune, India The Art Of Living HR Full time

Job Objective:

To drive growth and visibility of the Sri Sri Wellbeing Center through strategic sales and marketing initiatives, partnerships, and customer engagement. The role requires a deep understanding of wellness services, customer behaviour, and local market dynamics.

Key Responsibilities:

Sales & Revenue Generation:

  • Set and achieve monthly revenue and footfall targets.
  • Promote memberships, therapy packages, and wellness programs through consultative selling.
  • Identify and convert leads from inquiries, walk-ins, social media, and external tie-ups.
  • Create and track conversion funnels and performance KPIs.
  • Plan special promotions and offers during festivals or lean periods to boost sales.
  • Outdoor activities including Nadi Pariksha & dry Treatment camps.
  • Establishing Doctor Tieups.

Marketing & Branding:

  • Develop and execute a comprehensive marketing strategy for center visibility and service promotion.
  • Plan, coordinate, and implement campaigns for wellness packages, therapies, workshops, camps, and seasonal offerings.
  • Handle all digital marketing efforts: social media, email campaigns, SEO, Google Ads, and website updates.
  • Ensure brand guidelines are followed in all communication and marketing material.
  • Monitor market trends and competitor activities; recommend strategies for positioning.

Client Relations & Retention:

  • Maintain strong relationships with existing clients to encourage referrals and repeat visits.
  • Design client engagement programs like loyalty benefits, follow-ups, wellness education, and feedback systems.
  • Supervise timely and quality communication with leads and clients.

Partnerships & Outreach:

  • Build partnerships with corporates, residential communities, yoga centers, fitness clubs, schools, etc., for camps and collaborations.
  • Organize health talks, eye checkups, and Nadi Pariksha camps as part of outreach.
  • Represent the center at wellness expos, local events, and trade shows.

Team Coordination & Reporting:

  • Work closely with the front desk & therapists team for smooth implementation of sales plans.
  • Train front desk/tele-callers on pitch, lead handling, and conversion.
  • Submit daily/weekly/monthly reports to Head Office with sales data, campaign performance, lead status, and growth strategies.

Desired Skills & Competencies:

  • Strong interpersonal and communication skills (English + local language).
  • Creative mindset with hands-on experience in content creation and digital tools.
  • High ownership and result-oriented approach.
  • Client-centric and empathetic attitude.
  • Knowledge or interest in Ayurveda/wellbeing is an advantage.

Qualifications & Experience:

  • Graduate or Postgraduate in Marketing / Business Administration / Wellness Management.
  • 2–5 years of experience in sales/marketing, preferably in wellness, healthcare, hospitality, or lifestyle brands.
  • Familiarity with CRM tools, social media platforms, and MS Office.

Performance Indicators:

  • Monthly sales and footfall achievement.
  • Client retention and satisfaction rate.
  • Lead conversion ratio.
  • Growth in digital engagement and outreach activities.
  • Number of successful tie-ups and events.

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Work Location: In person

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