Manager - Account Based Marketing

2 weeks ago

Thane, India Netcore Cloud Full time

Manager - Account Based Marketing

Marketing Team | Full-time


Are you curious to analyse an emerging trend in digital marketing and translate it into actionable guidance?

Does discovering newer opportunities in targeted accounts excites you?


If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation

The Impact you will create in the Job:

  • Create and execute our ABM strategy and processes for the assigned business unit.
  • Work with account owners, you will jointly build, influence and accelerate an opportunity pipeline
  • Interface with SDRs and Sales leadership to understand account priorities, personas and campaign objectives
  • Design and execute one-to-one, one-to-few and one-to-many campaigns in an intuitive, engaging and impactful way through multiple channels (email, social, events)
  • Track lead flow and pipeline movement through Salesforce.com and nurture leads through Influ2, Pardot and other tools.
  • Identify the most effective marketing messages, positioning, assets and channels for key accounts in the regions.
  • Build, then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
  • Continuously learn, ideate and bring in new age marketing techniques, methodologies and tools on board

What we look for?

  • 4-7 years experience in digital marketing, with a mixture of experience like ads, email, content etc.
  • Proven multi-channel B2B marketing experience within enterprise software/SaaS.
  • Experience on ABM platforms such as Salesforce, Pardot, Influ2, demandbase, 6SENSE and others.
  • You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
  • Experience building and delivering of field marketing campaigns, events, executive and key account programs and partner activity.
  • Understanding of pipeline management and metrics.
  • Demonstrated experience sourcing and overseeing vendors for marketing program execution.
  • Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
  • Growth Hacker / self-starter mind set.

Why Netcore?


Being first is in our nature. Netcore cloud is first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for business of all sizes.


Our CEE platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine.


Netcore has a perfect combo of experience as well as an agile mind. We currently work with 5000+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platform.


Headquartered in Mumbai, we have our global footprints across 10 countries worldwide including United States and Germany. Being certified as a Great Place to Work for three consecutive years only reinforces Netcore’s principle of being a people-centric company – where you will not be just an employee but a family member of the organization.


A career at Netcore is more than just a job — it’s an opportunity to shape the future. For more information, please visit netcorecloud.com or follow us on LinkedIn.



What’s in it for you?


· Immense growth, continuous learning and connecting with the top-notch brands

· Work with some of the most innovative brains

· Medium to adopt to latest SaaS tools

· Work on multiple products to keep the excitement going

· No restrictions on location from where you work

· Opportunity to explore your entrepreneurial mindset

· Open culture where your creative bug gets activated.


If this sounds like a company you would like to be a part of, and a role you would thrive in, please don’t hold back from applying We need your unique perspective for our continued innovation and success


So let’s converse Our inquisitive nature is all keen to know more about you.

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