Senior Content Writer

2 days ago

Gurugram, India ShepHertz Technologies Full time

Job Title:
Senior Content Writer

Location:
Gurugram (Work from Office / Hybrid)

Experience:
4–5 years

Employment Type:
Full-time

About the Role:

We are looking for an experienced and versatile
Senior Content Writer
with 4–5 years of proven expertise in developing high-quality, engaging, and SEO-optimized content. The ideal candidate will be capable of independently managing end-to-end content creation across multiple formats, including blogs, articles, website copy, social media, email campaigns, and marketing collaterals.

This role demands a creative professional who can pair strong writing skills with strategic thinking—producing content that informs, engages, and delivers measurable results.

Key Responsibilities:

  • Write, edit, and proofread content for blogs, articles, whitepapers, case studies, newsletters, and social media.
  • Create compelling website copy, product descriptions, and marketing campaign content.
  • Collaborate with marketing, SEO, and design teams to ensure brand consistency.
  • Apply SEO best practices, keyword research, and analytics insights to optimize content.
  • Write content that aligns with
    AEO (Answer Engine Optimization), AIO (AI Optimization), and GEO (Google Engine Optimization)
    standards.
  • Manage and maintain a content calendar for timely publishing.
  • Conduct
    deep research and analysis
    on industry-related topics to produce original, authoritative, and high-quality content.
  • Ensure accuracy, clarity, and consistency across all content formats.
  • Monitor and analyze content performance, recommending improvements where needed.

Requirements:

  • Bachelor's/Master's degree in English, Journalism, Mass Communication, Marketing, or a related field.
  • 4–5 years of professional content writing/copywriting experience.
  • Strong portfolio showcasing versatility across digital and print formats.
  • Excellent command of English with strong grammar, editing, and proofreading skills.
  • Hands-on experience with SEO-based writing and familiarity with tools like SEMrush, Ahrefs, or Google Analytics.
  • Ability to simplify complex concepts into engaging, reader-friendly content.
  • Strong
    research and analytical skills
    to generate high-quality, fact-based content.
  • Strong organizational and time management skills with the ability to juggle multiple projects.

Good to have:

  • Experience in both B2B and B2C content writing.
  • Basic knowledge of design/visual tools (Canva, Photoshop, Figma).
  • Prior exposure to thought leadership content, LinkedIn articles, or email marketing campaigns.

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