SEM PPC Specialist
6 days ago
We believe that every candidate brings something special to the table, including you So, even if you feel that you’re close but not an exact match, we encourage you to apply. We’d be thrilled to receive applications from exceptional individuals like yourself.
Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.
Overview
As our Google Ads/PPC Specialist at Gallagher, you will play a crucial role in supporting our SEO/SEM/ORM Senior Manager to assist and execute our paid presence on Google along with project management among stakeholders. Working closely with marketing, sales, and the Digital Experience team, your primary responsibility will be to assist with campaign intake, processing, billing, and optimization of our Google Ads.
As part of the Digital Experience team within Corporate Digital Marketing, you will focus on supporting Gallagher and our family of brands' public-facing paid Google campaigns. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in Google Ads and other G Suite platforms.
How you'll make an impact
- Coordinating internal resources and vendors for the flawless execution of projects
- Outline detailed project plan to track progress
- Create and maintain comprehensive project documentation
- Professional experience in running advertising campaigns in Google Ads
- Familiarity with Google Ads and Google Analytics advertising tools
- Researching competition and trends in the insurance industry
- Execute billing strategies for multiple accounts and the ability to allocate funds where needed
- Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns.
- Assist in monitoring and analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates.
- Assist in the development of effective ad copy that aligns with campaign objectives and resonates with the target audience.
- Collaborate with the SEM team to develop and implement SEM strategies.
- Collaborate with the SEM team to develop and execute strategies for expanding PPC campaigns into new markets or target audiences.
- Provide support and assistance to the SEM team in any other campaign-related activities as needed.
- Familiarity with common project management tools such as Asana, Monday.com, Trello, Smartsheets, Workfront, etc.
- Launch and optimize Google Ads campaigns to drive maximum performance and achieve campaign objectives.
- Monitor campaign performance, identify areas of improvement, and make necessary adjustments to optimize campaign performance.
- Create comprehensive campaign reports, including key metrics, performance analysis, and actionable insights.
- Conduct A/B testing to optimize ad copy and campaign elements.
- Monitor and manage campaign budgets to ensure optimal allocation and performance.
About you
- 3+ Years in the PPC and Google Ads space
- Strong project management skills and rapid response rate
- Must have proficiency in Google tools and reporting
- Strong problem-solving, analytical and project management skills
- Excellent communication and collaboration skills
- Able to self-manage multiple projects
- Flexibility to meet with global stakeholders.
- Multilingual site experience is a plus.
- Agile experience a plus
- BS/BA in Marketing, Communications, or a related field
- Fluent in English
Additional Information
We value inclusion and diversity
Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the commu nities where we live and work.
Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out Th e Gallagher Way to its fullest.
Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color , religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.
Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
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