Copywriter

1 day ago

kochi, India Mirchi Full time

Key Responsibilities Create ideas & write copy that make for great content on air & across other mediums for the consumer Develop ideas and be a part of the station Programming Team that contributes to show concepts, show content, & thus play a key role in enhancing the on-air listenership Create ideas & concepts for proactive client pitches keeping in mind the client’s marketing objectives & Brand Mirchi guidelines Write scripts for radio commercials based as per the client briefs & create sketches (Copy with Voice over) for client approvals / Sales approvals Write scripts / storyboards for all promos, show promos, channel IDs etc based on the brief received from the Station Content Head / Show Producer Give a humorous bent to content used by the RJs. Assist RJs in developing their show content as well as write storyboard to enhance their digital presence, as and when required Creating 360-degree content ideas including radio, Digital, On-ground by scripting & conceptualising ideas across mediums Turn around the copy requirements speedily & with a quality focus within the defined timelines Translate and adapt copies received from other stations to be aired in the local station Coordinate multi-location activities with respect to scripting and content Internal Stakeholder Management Cluster Programming Head, Programming Head, Producers, Promo Producers, Radio Jockey, Sales Team Personal Attributes Great at ideating / conceptualising Very good copywriting skills – Short Format primarily Must be a passionate consumer of various entertainment formats – music, films, sports, Should be a keen observer Should be fond of reading Technical Skills & Qualification Required Graduation with any specialisation Creative Copywriting

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