SEO Executive

3 weeks ago

Hyderabad, India Team Pumpkin Full time

Location: Hyderabad (Gachibowli)

Experience: 1–3 Years

Industry: Healthcare (Preferred)

Overview

We are seeking a results-oriented Digital Marketing Analyst/Executive with a strong background in SEO, especially Local SEO, and a passion for driving measurable results. If you have experience in healthcare and have successfully scaled organic traffic across multiple locations, this is your opportunity to shine. Your mission will be to take our web traffic from 25K to 150K+ in just 6–9 months.

Roles & Responsibilities:

Local SEO Mastery

  • Manage and optimize Google Business Profiles (GMB) for multiple locations.
  • Implement geo-targeted strategies to rank for "near me" and location-specific search terms.
  • Ensure NAP (Name, Address, Phone) consistency across directories.
  • Build and optimize location-specific landing pages and blog content.

Organic Traffic Growth & SEO Strategy

  • Design and execute end-to-end SEO strategies for aggressive traffic growth.
  • Conduct keyword research, competitor analysis, and SERP audits.
  • Optimize on-page elements: metadata, headings, schema, and content structures.
  • Develop content clusters and pillar pages to build domain authority.

Link Building Execution

  • Lead white-hat link-building campaigns: guest blogging, PR outreach, citations.
  • Build links from niche healthcare directories, influencers, and forums.
  • Monitor and maintain a healthy backlink profile.

Analytics & Reporting

  • Track performance using Google Analytics 4, Search Console, Looker Studio.
  • Set and measure KPIs like traffic growth, lead generation, and keyword rankings.
  • Conduct regular SEO audits and performance reviews.

Multi-Location SEO Management

  • Coordinate SEO efforts across 25+ physical locations.
  • Resolve common SEO issues such as duplicate content, cannibalization, and internal linking.
  • Ensure that each location page is SEO-optimized and user-friendly.

Collaboration & Strategy

  • Work closely with content creators, designers, developers, and paid media teams.
  • Provide SEO input for UX/CRO improvements.
  • Stay current on SEO trends, Google algorithm updates, and AI-driven SEO tools.

Candidate Requirements

  • 3–5 years of proven experience in digital marketing with a focus on SEO.
  • Experience working in or with the healthcare sector.
  • Demonstrated ability to grow organic traffic 3x–5x within a short time frame.
  • Proficiency in local SEO management for 20+ locations.
  • Expertise with tools like Ahrefs, SEMrush, Screaming Frog, GMB, and GA4.
  • Strong communication, analytical, and project management skills.

Note: The selected candidate will be required to work on-site at the client's location, 6 days a week.

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