Senior Analyst

3 weeks ago

Coimbatore, India dentsu Full time
The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Job Title:Senior Analyst

Job Description:Responsibilities:Engage directly with the client to understand marketing objectivesDevelop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)Architect solutions & provide recommendations that drive results on client campaigns & objectivesCollaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.Manage the day-to-day core insights/trends of our digital marketing programs to help guide optimization efforts.Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines.QualificationsStrong SQL skills required ; Python experienceVery strong Excel skills requiredExperience with Tableau/Power BI/Looker Studio preferredDiscover hidden insights or patterns through advanced data mining techniques on un-structured business problemAbility to complete advanced analytic tasks (including modeling, segmentation) and create meaningful analytical outputs - Ability to identify areas for statistical innovation or process improvement develop approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors2+ years of experience in quantitative marketing arena, in database and digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts - Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new analytical solutions to solve challenging business problems2+ years of experience applying statistical techniques such as regression, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problemsContribute to innovation, process improvement, standardizationOther: Bachelor's Degree (B.Tech/B.E) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M. Tech., M.S., Ph.D.) preferred

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