Content specialist

4 weeks ago

Bangalore, India InSnap Technologies Pvt Ltd Full time

The Content Manager will be responsible for developing, executing, and managing a comprehensive content strategy that aligns with our brand, demand generation goals, and customer journey. This role requires a mix of creativity, strategic thinking, and analytical skills to produce content that engages, educates, and converts. Key Responsibilities Content Strategy & Planning Develop and implement a content calendar aligned with marketing campaigns, SEO strategy, and product launches. Define content themes and messaging frameworks for brand positioning. Content Creation & Management Oversee the creation of blogs, whitepapers, case studies, infographics, videos, podcasts, and webinars. Write and edit high-quality, SEO-optimized content tailored for target audiences. Manage external writers, freelancers, and agencies to scale content production. SEO & Distribution Collaborate with the SEO team to ensure all content drives organic traffic and search visibility. Distribute content across owned, earned, and paid channels (website, social media, email, PR). Performance Tracking & Optimization Monitor content performance using analytics tools (Google Analytics, SEMrush, Hub Spot, etc.). Optimize existing content for conversions, engagement, and lead generation. Cross-Functional Collaboration Work with Product Marketing, Sales, and Customer Success to produce enablement content. Align with design and multimedia teams for creative storytelling. Requirements Bachelor’s degree in Marketing, Communications, Journalism, or related field. 4+ years of experience in content management, preferably in Saa S, B2 B, or data solutions. Proven ability to develop and execute a content strategy that drives traffic, engagement, and leads. Strong writing, editing, and storytelling skills with attention to detail. Familiarity with SEO tools (SEMrush, Ahrefs, Moz), CMS (Word Press, Hub Spot), and analytics platforms. Ability to manage multiple projects, meet deadlines, and work cross-functionally. Experience with multimedia content (video, podcasts, webinars) is a plus.

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