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Qualitative Researcher

1 month ago

Mumbai, India MavenMagnet AI Full time
Role Description MavenMagnet AI is seeking a passionate and detail-oriented Consumer Insights Specialist with a strong background in qualitative market research. Role Overview Conduct comprehensive

qualitative market research

for a diverse range of global clients in sectors such as FMCG, media, consumer durables, healthcare, and automotive Employ innovative

qualitative techniques , specifically, Conversation Research, to design and implement market research studies that align with specific client goals Conduct in-depth qualitative research to gather consumer insights across various digital platforms Manage a variety of qualitative research projects, from

Brand Health

and

Consumer Behavior Studies

to

Ethnographic Research

and

Cultural Trend Analysis Analyze and interpret qualitative data to derive

meaningful insights

that support our clients’ strategic decision-making processes Eligibility Criteria 0-2 years of experience in a primary consumer insights Must possess a Master’s degree in

Psychology ,

Sociology , or

Social Anthropology ; or an

MBA in Marketing . Proven expertise in

primary qualitative market research Demonstrable experience in all aspects of qualitative research, including

research design ,

content analysis , and

final presentation development A portfolio of past qualitative consumer insights project s that showcases a deep understanding of qualitative methodologies Exceptional proficiency in

English

(both written and verbal) Strong analytical skills with the ability to interpret complex qualitative data Excellent communication and presentation skills, with a track record of presenting research findings to diverse audiences Ability to work independently and collaboratively in a fast-paced environment Familiarity with qualitative research software is a plus What We Offer A nurturing environment focused on your professional development Competitive remuneration and equity options, based on experience Collaboration with elite professionals A flexible approach to vacations and time off An atmosphere where personal expression is valued Our Commitment We cherish diversity and strive to foster an inclusive culture for all team members. About the Company

At MavenMagnet, we help leading brands and organizations make better business decisions by providing them with actionable insights from a unified digital landscape in a fraction of time and cost as compared to any other solution that exists in the market. We use thousands of digitally-sourced data points - news, blogs, forums, communities, chat rooms, product reviews, social networks, POS, product sales & support, and proprietary client datasets - to provide our clients a seamless strategic perspective by delivering qualitative insights on a quantitative scale, while eliminating respondent bias and research fatigue. Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various digital interactive platforms to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights. A rich combination of AI and machine learning technology and strategic human expertise helps us deliver actionable insights and recommendations in near real-time. To be clear, we are NOT a social listening agency. Here’s a short 2-minute overview video: For more details: