Social Media Strategist

2 weeks ago

bangalore, India Fincity Full time

Our Hiring Philosophy


We’re looking for candidates with a “can-do” attitude and a learning/growth-oriented mindset. A commitment to excellence and dedication is of utmost importance to us.


About Fincity


Fincity is pan-India financial decisioning platform focused on serving consumers through their life’s most important financial decision – buying and financing a home by enabling a “one click” experience.

We sit at the convergence of prop-tech and fintech by reimagining two largest industries globally – real estate and banking.


Responsibilities:


  • Conceive, Develop, and Execute social campaigns, strategies, posting schedules for Facebook, LinkedIn, and Instagram.
  • Build robust processes for social story telling within a broader editorial framework.
  • Monitor online competitive presence and perceptions, research new blogs and channels for relevance and trend identification, report charter and maintain posting schedules.
  • Identify and manage relationships with key influencer partners.
  • Posting and gaining organic following + engagement in relevant groups on social media.
  • Tracking paid and organic post performance and profile performance.
  • Monitoring the company’s social media accounts and offer constructive interaction with users.
  • Maintaining specific tone for each channel.
  • Maintaining the brand ethos and vibe across all channels.
  • Creating, launching, and tracking specific campaigns (eg. infrastructure campaign, informative campaign, brand profile campaign)
  • Forming and maintaining solid relationships with influencers, channels, pages that have outreach to our target demography.


Requirements:


  • 1- 2 years of experience in social media management
  • Command over written and spoken English
  • Bachelor’s in any field other than Marketing if the candidate has a flair for communication and storytelling
  • Create, launch, and track specific campaigns (eg. infrastructure campaign, informative campaign, brand profile campaign)
  • Form and maintain solid relationships with influencers, channels, pages that have outreach to our target demo
  • Ability to track the performance of paid and organic marketing campaigns
  • Work portfolio is a must.

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