Product Marketing Lead

1 week ago


uttar pradesh, India Talentiser Full time
Hiring for a Product Marketing Lead / Manager for fastest growing emerging technology company which is into Web3 / Tokenization/ Exchange & Immersive.
Location- Noida / Hyderabad - From Office & Mumbai - WFH ( 2 days from office)
Experience - 2-7 Years of experience in (min 2 years in Web3 / Crypto is must.)
Role:
As a Product Marketing Lead you will play a crucial role in driving the growth and adoption of our blockchain solution on Real World Asset Tokenization/Exchange Platform . You deeply understand the new age target audience’s everyday challenges and can succinctly explain how the product helps solve UHNI & Retail customer problems. Through close collaborations with Business & Marketing Team, and Product Developers, this you will shape effective marketing content and drive community growth.
Key Responsibilities
Strategy Development: Collaborate with Marketing and product teams to develop comprehensive strategies aligned with business objectives.
Market Expansion: Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint. Stay informed about industry trends, competitive landscape, and emerging technologies in the WEB3 space.
Customer Acquisition: Develop innovative tactics to drive lead generation paid marketing, referral, and advertising programs.
Customer Segmentation: Conduct research to identify and understand key B2B customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
Product Led Onboarding: Desig n and Optimize product led onboarding experiences for B2B customers, leveraging self-service resources, tutorials, and in-house product guidelines.
Qualifications
4-6 years’ experience in Product marketing with B2B SAAS companies, preferably in a high-growth startup or technology company
Strong understanding of product-led growth principles and methodologies
Deep understanding of market trends and product lifecycles
Preferable experience in Exchange/Tokenization platforms and applications in SAAS landscape.
Bachelor’s degree in business, Marketing, or related field. MBA is a plus.
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