Social Media Manager

10 hours ago

Bareilly, India Whatjobs IN C2 Full time

Job Title: Social Media Manager Experience: 2–3 Years Department: Social Media & Content About the Role: We’re looking for a creative, data-driven, and trend-savvy Social Media Manager to be a part of our social media & content team to build our brand’s presence across social platforms. You’ll be responsible for planning and executing engaging content, collaborating with influencers, and analyzing performance to drive growth and engagement. Key Responsibilities: 1. Strategy & Planning ● Work with the team to develop and execute monthly social media strategies aligned with brand and business goals. ● Build and maintain a monthly social media calendar covering campaigns, daily posts, stories, reels, and key moments. ● Identify and leverage social trends, cultural moments, and emerging content formats to keep the brand relevant and engaging. 2. Content & Creative Ideation ● Collaborate with the creative and marketing teams to ideate and execute high-impact social media content static, video, and interactive. ● Conceptualize and plan shoots (photo/video) from brief creation to execution and final delivery. ● Ensure consistent brand voice, aesthetics, and tone across all digital platforms. 3. Influencer Collaborations ● Identify, evaluate, and collaborate with influencers, creators, and brand advocates. ● Manage influencer outreach, negotiation, and campaign coordination. 4. Community Management ● Oversee day-to-day management of all social channels (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.). ● Engage with followers, respond to queries, and manage brand conversations in a timely and authentic manner. ● Monitor sentiment, competitor activity, and audience insights. 5. Performance & Reporting ● Track, analyze, and report monthly social media performance using analytics tools (Meta Insights, YouTube Studio, etc.). ● Generate actionable insights to improve content effectiveness and audience engagement. Mandatory Requirements: ● 2–3 years of hands-on experience managing social media for brands or agencies. ● Strong understanding of content strategy, platform algorithms, and audience behavior. ● Proven experience in social media ideation, campaign execution, and trend spotting. ● Prior experience working with influencers and managing collaborations. ● Understanding and experience of shoot production, from planning to execution. ● Proficiency in using social media analytics and scheduling tools (e.G., Meta Business Suite, Sprout Social, Hootsuite, Google Analytics). ● Excellent copywriting, storytelling, and visual communication skills. ● Highly organized, detail-oriented, and comfortable juggling multiple projects. Good to Have: ● Experience in lifestyle, interior design, or creative industry verticals. ● Basic understanding of paid social campaigns and ad performance metrics. ● Familiarity with design or video tools (e.G., Canva, CapCut,VN, Inshot)

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