SEO Content Writer

3 weeks ago

Noida, India SEREKO Full time

SEO Content Writer

About Us

We're a fast-growing, consumer-first D2C skincare brand, SEREKO
—India's first Psychodermatology brand. Learn more about us at

Our mission is to create meaningful, memorable brand experiences—and the content we create plays a huge role in that journey. That's where you come in.

We're looking for a
creative and strategic Content Writer
who understands consumer psychology and can transform those insights into engaging, high-impact content. You'll craft compelling stories and value-driven content across all digital touchpoints—from informative blogs and SEO-rich articles to email campaigns, product pages, and social media content that builds trust and drives action.

Location
: Sector 142, Noida

Experience Level
: 2–4 years preferred

Industry
: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonus

Key Responsibilities

Content Strategy & Planning:

  • Develop content strategies to strengthen our online presence and align with overarching marketing objectives.
  • Conduct thorough keyword research to identify opportunities and ensure relevance.

Content Development

  • Produce well-researched, search-optimized articles, product descriptions, landing pages, and educational resources.
  • Maintain a consistent brand voice across all digital touchpoints.
  • Collaborate with cross-functional teams—including design, product, and marketing—to create visually and editorially compelling content.

SEO & Performance Optimization

  • Implement on-page SEO best practices, including metadata, internal linking, and schema where appropriate.
  • Monitor content performance using analytics tools and continuously refine for improved rankings and engagement.
  • Stay informed about search engine updates, industry developments, and competitive trends.

Qualifications & Requirements

  • Education:
    Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Experience:
    Minimum 2 years of professional writing experience, with a focus on SEO content for premium consumer brands, ideally within the skincare, beauty, or wellness sectors.
  • Proven track record of driving organic traffic and improving keyword rankings.
  • Exceptional writing, editing, and proofreading skills with attention to detail and brand consistency.
  • Strong understanding of skincare terminology, ingredients, and consumer needs.
  • Proficiency with CMS platforms (e.g., WordPress, Shopify) and analytics tools (Google Analytics, Search Console).

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