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Senior Analyst

1 month ago

Chennai, India Ford Motor Company Full time
There is an opportunity for a

Product Insights Senior Analyst

to join the Ford E-commerce team and support our digital automobile customer journeys. As a senior analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions.To thrive in this position, should be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions. If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our

Global Data Insight & Analytics

partners to propose recommendations and present insights to the marketing business.

Bachelor’s Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related fieldMinimum 5 years of experience in web analytics or digital marketing2+ hands-on expertise in web analytics tools such as Adobe Analytics or Google Analytics2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting toolsto build self-serve reports, and ad-hoc packages, and managing data flow, filters, and workflows2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense or Power BIOur preferred requirements:Advance Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related fieldAbility to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.Prior experience on Customer-facing websitesUnderstanding of user behaviors on automotive OEM eCommerce experiencesAble to manage time effectively within a complex environment, and always remain composed in the event of conflicting prioritiesInquisitive, proactive, and interested in learning new tools and techniquesEvidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a storyExcellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignmentPassion for customer experience and continuous improvement

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