Advertising Sales Manager

3 weeks ago


Mumbai, India Mirchi Full time
- To ensure revenue generation for the company
- Generate revenue for the company through sales of Mirchi Activation properties. i.e. Events, Concerts and Activations
- Generate Revenue for partner properties and events (Catalyst)
- Ideate and conceptualise new events, and properties in line with Market opportunities.
- Making sales calls
- Preparing client proposals & presentations
- Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
- Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.
- Maintain strong relationships with clients and agencies in the person’s portfolio
- Market Information
- Conducting competition tracking and monitoring on frequent basis
- Understand in detail about client spends at a brand level and then develop Go to Market approach
- To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
- Media Tracking to generate prospects
- Provide written brief to programming for the spot / commercial based on inputs from client / agency
- Ensure that ROs and TOs are appropriately generated, and the spots are scheduled accordingly (through the sales coordinator and scheduler)
- Ensure the pricing is maintained as per stipulated target
- Work to bring the core brand creative to life by designing a multimedia solutions interactive campaign for clients including On ground, Digital, Content, Media and PR
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
- Ensure 100% Collections as per stipulated timelines
- Ensure all documentation with respect to the event is Provided to the finance team
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