National Customer Marketing Manager

2 weeks ago

hyderabad, India Abbott Full time

KEY RESPONSIBILITIES:

Helping the verticals in the Trade BU meet their top line sales objective

Work closely with the BU Head Trade, National Sales Manager – MT & GT and the 4 Branch Heads to deliver the sales plan Central point of contact between Sales and Marketing to align plans Work closely with PND and MND BU Heads on a channel strategy for their brands in chemist outlets

Develop consumer promotion strategy with proper action standards and measurement criteria.

In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives. Deliver consumer promotion plans for Pediasure. Develop POP to effectively communicate consumer promotions.

Develop and implement winning Point of Purchase strategies

Formulate Point of Purchase strategy in sync with the brand objectives. Develop creative agencies/units which specialize in point of purchase design and implementation. Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space

Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade.

Develop brand activation programmes in the retail space to maximize reach and shopper interaction. Control and manage the ISP program in MT

Develop category based propositions for key accounts to help ANI drive category growth

Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team Develop category and brand development initiatives for the key accounts. Involve in negotiations with key accounts to formulate annual business plans. 

Develop Trade Marketing Strategy to help achieve sales and distribution objectives

Set up robust trade marketing activity calendar in conjunction with the brand objectives Set up system to update key stakeholders on SG&A spends Set up evaluation and measurement parameters for Trade Marketing Activities Ensure proper documentation of SG&A spends and distributor reimbursements

Develop channel strategies for existing and new channels.

Work closely to develop a strategy to motivate distributors / distributor salesmen and get them to drive the ANI business Develop a strategy for Chemist channel so as to drive throughput for ANI products Work closely with the regions to activate the semi w/s

Sales plan for NPI and NPI tracking

Prepare a sales launch plan for all NPI Track and measure the NPI launch for the first phase

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