Brand Manager
6 days ago
Client:
One of India's leading Services & Infrastructure Conglomerates with interests in Retail, Airport Development, urban infrastructure, services business etcSalary Budget:
25LPA
Reports to:
Head Branding
Position Summary:
Drive the passenger experience strategy at the Airport, enhancing the complete passenger journey, including marketing with the non-aero side. Support airlines and freight forwarders teams.
Responsibilities:- Brand Management - Define Positioning Strategy and drive Execution thru multiple platforms: online, offline ,ATL, BTL , Marketing Programs and Campaigns.-
Strategic tie-ups
with industry, customers, channel partners, and regulatory bodies.- Enhance Processes and Practices to ensure high quality Passenger Experience.- Marketing :
Drive topline Sales numbers and Revenues
and increase Sales per Passenger-
New Product /Experiences Development
based on Consumer Insights from Market Research.-Develop new revenue streams and innovative programs.- Provide business insights using data and analytics.
Financial Dimensions:
- Manage brand and marketing budget of 50-60 crores.- Ensure positive ROI for activities.
Key Performance Indicators:
- Enhance Passenger experience across terminals.- Increase Skytrax rankings from 37 to the top 10 in the next 3-5 years.- Champion consumer brand experience and engagement.
Qualifications:
PGDBM or MBA8-10 years of Marketing experience, with 2-3 years in team lead roles.Experience in FMCG,
Commercial Retail, or similar large-scale industries.Exposure to Market Dynamics, Product Development , Communications and Consumer Research is desirable.
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