Softude_Google Ads Manager

3 days ago

indore, India Nexthire Full time

Job Description - Google Ads Manager

Publish / Share

❖ EvenDigit is looking for an adept PPC Expert - Google Ads Manager to join

our team. The ideal candidate should have 5-6 years of hands-on experience

managing Google Ads campaigns across various industries. As a PPC Expert,

you'll be responsible for strategizing, implementing, and optimizing PPC

campaigns to drive traffic, conversions, and revenue for our clients.

Roles and Responsibilities

❖ Craft and execute effective digital marketing strategies tailored to each

project's unique goals.

❖ Ensuring the project performance KPIs are achieved.

❖ Adjust strategies monthly in collaboration with the client to ensure continual

improvement.

❖ Proactively research and implement innovative approaches to enhance

project outcomes and maintain a competitive edge.

❖ Effectively communicate any project challenges to both clients and

performance managers and contribute to finding solutions.

❖ Engage in ongoing training sessions and seek certifications to elevate your

expertise in digital marketing.

❖ Guide the project's executive team in completing tasks that contribute to

achieving project objectives.

❖ Scrutinize performance metrics to identify trends, insights, and areas for

potential improvement, and inform strategy adjustments.

❖ Develop and pitch new marketing initiatives grounded in analytical research

and insights.

❖ Coach and guide interns in managing and interpreting performance numbers.

❖ Ensure unified approach towards common project objectives.

❖ Generate bi-weekly and monthly reports to share with the team and

management, providing a clear view of project performance.

❖ Assist the Performance manager for daily updates for clients, ensuring

timely and accurate communication.

❖ Focus on projects classified as 'Red' and 'Yellow', determining the necessary

actions to improve their status.

❖ Develop and execute paid marketing strategies using the Google Ads

platform.

❖ Create, manage, and optimize Google Ads campaigns to drive targeted traffic

and conversions.

❖ Create, manage, and optimize Google Ads campaigns to drive targeted traffic

and conversions.

❖ Conduct keyword research and analysis to identify relevant and

high-performing keywords.

❖ Monitor campaign performance, analyze data, and make data-driven

decisions to optimize campaigns.

❖ Collaborate with cross-functional teams to align marketing efforts with

overall business goals.

❖ Conduct A/B testing and other experiments to improve campaign

performance.

Experience

❖ Holding 5-6 years of hands-on experience in managing Google Ads

campaigns.

Technical Qualification and Skills

❖ Proficiency in Google Ads dashboard and other tools like Google Data

Studio, Google Analytics 4, and Google Tag Manager.

❖ Proficiency with computers. Well-versed with MS Office, Google Docs, and

Google Sheets.

❖ Proven track record of driving successful Google Ads campaigns and achieving

KPIs.

❖ Ability to troubleshoot technical issues related to ad delivery, tracking, or

account setup.

❖ Strong analytical skills with the ability to interpret data and optimize

campaigns based on insights.

❖ Familiarity with A/B testing methodologies and campaign optimization

strategies.

❖ In-depth knowledge of Google Ads platform, including search, display,

shopping.

Educational Qualification

❖ Bachelor's/ Master's Degree/MBA (Marketing/Digital

Marketing/E-Commerce/Advertisement)

❖ Google Ads certification/Digital marketing certification is a plus.

Soft Skills

❖ Excellent communication skills, written and verbal.

❖ Understanding the American English accent would be an added advantage.

❖ Ability to work as a team player and multitask.

Growth opportunity

❖ Onsite opportunities.

❖ Defined career growth path

❖ Appraisals and promotions from time to time.

❖ Learning and skill development opportunities.

Work Location

❖ Vijay Nagar, Indore

Option for Remote & Hybrid working

❖ Yes

EvenDigit—14 years of award-winning Digital Marketing agency under Softude, a

CMMI Level 5 Company, and a Google Premier Partner & Meta Marketing Partner. Join

our 80+ dynamic millennials for rapid growth, global exposure, hands-on learning, and

expert mentorship. At EvenDigit, we don't just shape strategies; we shape careers.

Elevate yours with us. Your journey to make a difference starts here. Join Our Team

KPI's

❖ Client Satisfaction.

❖ Project Performance.

❖ Timely Reports.

❖ Communication.


Work Environment

❖ Work-Life Balance.

❖ Supportive Organizational Structure.

❖ Open Door Policy.

Benefits

❖ Health Insurance.

❖ Equal Opportunities.

❖ Rewards & Recognition.

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