Email Marketing Specialist

About the Company :Restroworks (formerly Posist) is a leading cloud-based enterprise restaurant technology platform, powering more than 23,000 restaurants globally. The unified cloud platform of Restroworks empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints.The Restroworks platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics.Renowned restaurant chains such as Taco Bell, Subway, Nando’s, Carl’s Jr, Häagen-Dazs, Arby’s, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries.Restroworks is on a mission to make global restaurants prosperous.For more information, visit . We have been named the Best POS software by Gartner Digital Markets. Recognized by Capterra, Software Advice & Getapp for excellence in 2025.About the Role :We’re looking for a strategic and data-driven Email Marketing Specialist to own and optimize our email marketing efforts across the B2B buyer journey. You’ll play a key role in generating demand, nurturing leads, and increasing product adoption for our SaaS platform. The ideal candidate understands the nuances of B2B buying behavior and is passionate about using email to deliver personalized, relevant, and high-converting experiences.Responsibilities :Develop and execute targeted email campaigns that drive lead generation, nurture prospects through the funnel, and support customer engagement and retention.Build and manage automated email workflows for onboarding, lead nurturing, re-engagement, and customer lifecycle marketing.Collaborate with content, product marketing, and sales teams to align messaging and ensure email communications support key GTM initiatives.Segment audiences based on firmographics, behavior, lifecycle stage, and engagement to ensure relevant and personalized messaging.Optimize email performance through A/B testing of subject lines, content, CTAs, and send times.Track and analyze campaign performance using metrics like open rates, CTRs, MQLs, SQLs, and pipeline influence.Ensure compliance with email best practices and data privacy regulations (e.g., GDPR, CAN-SPAM).Maintain list hygiene and continuously work to grow and enrich the email database.Leverage marketing automation tools (e.g., HubSpot, Marketo, Pardot) to manage campaigns and integrate email with CRM workflows.Requirements :Bachelor’s degree in Marketing, Communications, Business, or a related field.2+ years of email marketing experience in a B2B SaaS environment will be preferred.Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar).Deep understanding of B2B sales cycles and the SaaS funnel, from lead to customer to expansion.Strong copywriting and editing skills with a focus on clarity, conversion, and tone for a B2B audience.Proficient in analyzing campaign performance and using data to inform decisions.Familiarity with CRM systems (Salesforce preferred).Familiarity with tools and configurations such as DNS settings, SPF, DKIM, DMARC, and inbox warmersBasic knowledge of HTML/CSS for email formatting is a plus.