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Senior Executive

2 months ago

Uncha Samana, India Honasa Consumer Ltd. Full time

Key Responsibilities:Responsible for Performance Marketing and Acquisition, including planning and execution across Google and Facebook.Implementing digital marketing strategies to drive awareness, traffic, conversions and revenue.Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web whileMaintaining efficiency on CACs and CPTs.Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.Skills Required:Educational Qualification: MBA/Engineer from a tier 1/2 instituteProven performance marketing experience and working with the creative and content team to get high performing creatives.Well-versed in performance marketing, conversion, and online customer acquisition.Experience with website analytics tools (e.G, Google Analytics, NetInsight, Omniture, WebTrends)Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.1-3 years of relevant digital marketing experience.Excellent team player with excellent written and verbal communication skills.