Consumer Insights Manager

5 hours ago

Bengaluru, India Whatjobs IN C2 Full time

Job Title: Analytics Manager (AVP equivalent) Resource Level: Level 7 Analytics Offering: Marketing Ops Location : Mumbai/Bangalore/NCR Experience Required: 12-18 years Detailed responsibilities: - Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards. - Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client. - Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders - Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs - Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc) - Manage a team of analysts. Responsible for mentoring, planning career growth for the resources - Establish best project management practices, leverage tools to track tasks and issues. Must Haves: - Experience in managing analytics delivery and. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles) - Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation and team management. - Strategic thinker with excellent skills in planning, team leadership and client communications. - Strong knowledge and working experience in Marketing Platforms, especially in Analytics - Familiar with data querying and manipulation – SQL, Big Query - Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets Working knowledge of visualization tools like Tableau / Power BI/Data Studio - Familiarity with offline data, survey, CRM and transaction datasets - Hands on experience in Adobe Analytics - Consumer insights using Kantar Track - Social Media tools like Talkwalker and Hootsuite

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