Social Media Executive

5 days ago

Jaipur, India TIGI HR Full time

Job Title:
Social Media Executive – Senior II

Location:
Rajasthan (Onsite)

Experience:
7–10 Years

Role Overview:

We are seeking a dynamic and experienced Social Media Executive – Senior II to lead end-to-end social media strategies across multiple platforms. This role requires strong expertise in campaign planning, brand storytelling, influencer collaborations, and analytics-driven decision-making. The ideal candidate will mentor junior team members, drive high-impact digital campaigns, and ensure brand growth through innovative content and proactive engagement.

Key Responsibilities:

Social Media Strategy & Execution

  • Develop and implement long-term cross-platform social media strategies.
  • Plan and execute campaign calendars, product launches, and digital activations.
  • Blend organic and paid strategies for maximum reach and engagement.

Team Leadership & Mentoring

  • Guide, mentor, and manage junior and mid-level team members.
  • Provide tone-of-voice training, crisis communication handling, and conflict resolution.

Content & Campaign Management

  • Collaborate with content, design, and performance teams for integrated campaigns.
  • Lead influencer partnerships and user-generated content initiatives.
  • Ensure creative, trend-based content that adapts across Instagram, LinkedIn, X, and YouTube.

Analytics & Reporting

  • Analyze content performance, audience behaviour, and competitor trends.
  • Prepare and present performance reports and insights to internal teams and clients.

Core Skill Set:

  • Expertise in social media platforms: Instagram, LinkedIn, X (Twitter), YouTube, and emerging channels.
  • Proficiency with tools like Meta Business Suite, Creator Studio, Buffer, or Sprout Social.
  • Strong analytical and reporting skills.
  • Excellent communication, storytelling, and presentation abilities.
  • Ability to handle brand response management and crisis communication.

Preferred Qualifications:

  • Graduate in Marketing, Communications, or related field.
  • 7–10 years of proven experience in social media management and strategy.
  • Prior experience leading brand campaigns and managing influencer partnerships.

Must-Have Criteria:

  • 7–10 years of hands-on experience in social media management and strategy.
  • Proven ability to plan and execute multi-platform campaigns.
  • Strong skills in team mentoring, leadership, and cross-functional coordination.
  • Proficiency in social media management tools (Meta Business Suite, Creator Studio, Buffer, etc.).
  • Demonstrated expertise in analytics, reporting, and trend-based content creation.

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