SEO Executive

3 weeks ago


ludhiana, India Technocrats Horizons Compusoft Pvt Ltd Full time
Overview The SEOExecutive plays a crucial role in driving organic traffic andimproving search engine rankings to increase brand visibility andlead generation. This position is vital in ensuring the companysonline presence remains competitive and relevant within the digitallandscape.KeyResponsibilities
  • Conduct keywordresearch and analysis to guide content optimizationstrategies
  • Implement onpage and offpage SEObest practices to enhance websitevisibility
  • Monitor and report on SEOperformance through tools such as Google Analytics andSEMrush
  • Develop and execute link buildingstrategies to improve domainauthority
  • Collaborate with content creators tooptimize website and blog content for searchengines
  • Stay updated with search enginealgorithms and adjust SEO strategiesaccordingly
  • Optimize metadata and content forlocal and international SEO
  • Assist in thedevelopment of SEOfriendly site architecture and URLstructures
  • Analyze website traffic patterns anduser behavior to identify areas forimprovement
  • Work closely with marketing anddevelopment teams to align SEO strategies with overall businessgoals
  • Implement and manage Google AdWordscampaigns to support SEO initiatives
  • ProvideSEO insights and recommendations during website development andredesign projects
  • Monitor and evaluate searchperformance across various searchplatforms
RequiredQualifications
  • Bachelors degree inMarketing Communications Business or relatedfield
  • Proven experience in SEO and digitalmarketing
  • Proficiency in SEO analysis toolssuch as Google Analytics SEMrush and Moz
  • Strongunderstanding of search engine algorithms and rankingfactors
  • Excellent knowledge of onpage andoffpage SEO techniques
  • Ability to analyze andinterpret data to drive actionableinsights
  • Experience with Google AdWords andother PPC platforms
  • Excellent written andverbal communication skills
  • Ability to managemultiple projects and meet deadlines
  • Uptodatewith the latest trends and best practices in SEO and digitalmarketing
  • Strong analytical and problemsolvingskills
  • Experience in ecommerce SEO is aplus
  • Certifications in Google Analytics andGoogle AdWords are preferred

semrush,site architecture,google analytics,metadata optimization,ppcplatforms,problem-solving skills,e-commerce seo,keywordresearch,content strategy,seo optimization,contentoptimization,link building,off-page seo,googleadwords,communication skills,url structures,digitalmarketing,analytical skills,on-page seo,seo,keywordanalysis


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