YouTube Growth Manager

3 days ago

Bengaluru, India Unacademy Full time
Company Overview:

Unacademy is a dynamic and innovative Edtech company dedicated to creating engaging and impactful content on YouTube. We are seeking a motivated and experienced YouTube Growth Manager to join our team and lead our efforts in expanding our presence on the platform.

Position Overview:

As a YouTube Growth Manager, you will be responsible for developing and executing strategies to increase our channel's subscribers, views, and overall engagement. This role requires a deep understanding of YouTube algorithms, content trends, and analytics. The ideal candidate will be a creative thinker with a proven track record of growing YouTube channels and increasing audience retention.

Key Responsibilities:

Content Strategy

- Develop and implement a content strategy to optimize video performance and increase subscriber count.- Stay informed about current YouTube trends, algorithm changes, and industry best practices.

Audience Development:

- Identify target audiences and create content that resonates with them.- Implement strategies to grow subscriber base and increase viewer loyalty.

Analytics and Reporting:

- Utilize YouTube analytics to track key performance indicators (KPIs) and provide regular reports on channel growth.- Analyze data to identify trends, opportunities, and areas for improvement.

Collaborations and Partnerships:

- Identify and initiate collaborations with influencers, creators, and brands to expand the channel's reach.- Negotiate and manage partnerships to ensure mutually beneficial relationships.

SEO and Metadata Optimization:

- Optimize video titles, descriptions, tags, and thumbnails to improve search visibility and click-through rates.- Stay current with YouTube SEO best practices.

Community Engagement:

- Foster a sense of community among subscribers through effective engagement and communication.- Monitor and respond to comments, messages, and feedback in a timely and positive manner.

Qualifications:

- Proven experience as a YouTube Growth Manager or a similar role.- In-depth knowledge of YouTube algorithms, analytics, and SEO.- Strong understanding of content creation and audience engagement.- Excellent communication and interpersonal skills.- Ability to analyze data and derive actionable insights.- Creative thinking and problem-solving skills.- Familiarity with video editing tools and software is a plus.

Role Particulars:

- 6 days working (Mon-Sat)- On-site in Bangalore

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