National Sales Manager

4 weeks ago

Mumbai, India Permanent Solution Full time

Company Description

Confidential - Food - FMCG Indian company that manufactures and exports instant food mixes, ready-to-eat meals, dairy products, and other convenience food. It is known for pioneering the convenience food sector in India, with a product range including instant mixes, ready meals, dairy products, and desserts with a wide distribution network in India and exports to over 40 countries


Job description

1. Strategic Planning & Execution

  • Develop and implement the annual general trade sales strategy aligned with company goals.
  • Create regional sales plans, volume targets, and trade promotion strategies.
  • Identify growth opportunities, market gaps, and competitive threats.


2. Sales Leadership & Team Management

  • Lead, coach, and mentor a national sales team, including Zonal and Regional Sales Managers.
  • Build a high-performance culture with clear KPIs, accountability, and motivation.
  • Conduct regular performance reviews and capability-building initiatives.


3. Distribution & Market Expansion

  • Strengthen and expand the distributor network in line with market potential.
  • Drive numeric and weighted distribution for all product categories.
  • Ensure effective secondary sales planning and monitoring


4. DMS & SFA Management

  • Leverage Distributor Management Software (DMS) for real-time sales, inventory, and claims tracking.
  • Ensure Sales Force Automation (SFA) adoption for improved field productivity and execution.
  • Use analytics from DMS & SFA to optimize supply chain, route-to-market, and sales performance.


5. Trade Marketing & Execution

  • Work closely with trade marketing to design and execute effective schemes, promotions, and visibility initiatives.
  • Monitor market execution standards and ensure compliance across regions.


6. Reporting & Business Insights

  • Track and report sales performance, market trends, and competitor activities.
  • Present actionable insights to management for decision-making.


Key Skills & Competencies

  • Exceptional leadership and people management skills.
  • Strong analytical mindset with data-driven decision-making ability.
  • High proficiency in DMS & SFA tools and related analytics.
  • Negotiation and relationship management with trade partners.
  • Strategic thinking with hands-on execution capability.


Candidates from FMCG industry preferably from the Food FMCG industry role only 

Experience- 15 - 25 Years

Salary CTC - As per market standard 

Notice period - 30 days or Less than that



  • National sales manager

    3 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit Lighting Location: Lower Parel, Mumbai | Full-time, In-person For 25 years, Lafit Lighting has been shaping the future of architectural lighting in India. Now, we’re looking for someone who can drive our next phase of growth. We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial....

  • National sales manager

    1 week ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit LightingLocation: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone who...

  • National sales manager

    6 days ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit LightingLocation: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone who...

  • National Sales Manager

    4 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit LightingLocation: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone who...

  • National Sales Manager

    2 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit Lighting Location: Lower Parel, Mumbai | Full-time, In-person For 25 years, Lafit Lighting has been shaping the future of architectural lighting in India. Now, we’re looking for someone who can drive our next phase of growth. We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone...

  • National Sales Manager

    3 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit LightingLocation: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone who...

  • National Sales Manager

    3 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit Lighting Location: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone...

  • National Sales Manager

    3 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit LightingLocation: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone who...

  • National Sales Manager

    3 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit Lighting Location: Lower Parel, Mumbai | Full-time, In-personFor 25 years, Lafit Lighting has been shaping the future of architectural lighting in India.Now, we’re looking for someone who can drive our next phase of growth.We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial. Someone...

  • National Sales Manager

    4 weeks ago

    Mumbai, India Lafit Lighting Full time

    Hiring: National Sales Manager | Lafit Lighting Location: Lower Parel, Mumbai | Full-time, In-person For 25 years, Lafit Lighting has been shaping the future of architectural lighting in India. Now, we’re looking for someone who can drive our next phase of growth. We’re looking for a go-getter - someone ambitious, relentless, and entrepreneurial....