PPC Analyst
3 weeks ago
Responsibilities :
- Campaign Creation and Planning:
Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals.
-Campaign Optimization:
Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness.
-E-commerce Strategy Development:
Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals.
-Ad Creation and Proofing:
Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing.
-Data Analysis and Reporting:
Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.
-Platform Proficiency:
Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as Advertising.
-Analytics and Reporting Tools:
Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools.
-Data Manipulation and Excel/Sheets: Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets.
-Programmatic Advertising:
Experience in Programmatic Advertising is a plus.
-Paid Media Marketing Strategies:
Develop paid media marketing strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel.
-Audience Profiling and Targeting:
Strong understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly.
-Communication Skills:
Excellent written and oral communication skills. Communicate effectively with stakeholders, presenting insights and recommendations.
Qualifications:
● Thorough with the following applications: Google Ads, Facebook Business
Manager and Ads Manager, Advertising,Amazon Ads, TikTok Ads.
● Experience required 2-4 years in PPC
● Good understanding about Google Analytics (Universal Analytics and GA4) and
preparing custom reports on the same.
● Knowledge of Microsoft Excel / Google Sheets
● Practical knowledge in Data Manipulation is a big advantage
● Experience in Programmatic Advertising would be a plus
● Ability to develop paid media marketing strategies basis different business goals.
This would require a strong understanding of what media and strategy would
work best during each stage of the marketing funnel.
● Should have a strong understanding about audience profiling, targeting
methodologies, bidding strategies and allocating budgets.
● Being a good communicator (written and oral) is highly desirable
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