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Marketing Lead

1 month ago

Kanpur, Uttar Pradesh, India PW (PhysicsWallah) Full time

Marketing Lead - Offline Vidyapeeth Marketing Location : Lucknow (On-site) Experience : 4-5 Years Department : Marketing Responsibilities : Lead Offline Marketing Campaigns : Develop and execute offline marketing strategies to promote the Vidyapeeth brand and attract students to our programs. Event Management : Plan and execute promotional events, seminars, and workshops to create awareness about our offerings. Team Leadership : Lead and mentor the marketing team to drive successful campaigns and meet targets. Stakeholder Coordination : Collaborate with internal teams and external partners to ensure seamless campaign execution. Market Analysis : Conduct market research and competitor analysis to understand local trends and opportunities for growth. Brand Visibility : Enhance the offline visibility of Vidyapeeth through strategic partnerships, outdoor advertising, and campus activations. Budget Management : Plan, monitor, and optimize the marketing budget for offline activities to ensure maximum ROI. Required Skills & Qualifications : Experience : 4-5 years of experience in offline marketing, preferably in the education or related sector. Event Planning : Strong experience in organizing and managing offline events, seminars, and on-ground activations. Leadership : Proven ability to lead and motivate a marketing team to achieve business goals. Communication Skills : Excellent written and verbal communication skills with the ability to interact with various stakeholders. Local Market Knowledge : Deep understanding of the local market, culture, and consumer behavior in Lucknow. Creative Mindset : Ability to think creatively and develop innovative marketing strategies. Bachelor's Degree : A degree in Marketing, Business Administration, or a related field. Desired Qualifications : Digital Marketing Knowledge : Basic understanding of digital marketing trends and tools is a plus. Networking Skills : Strong ability to build and maintain relationships with local partners and influencers.