Product Development Manager

1 month ago

Mumbai, India TRADEOMATIC ® Full time

Company Description

Tradeomatic Limited, a proficient supplier of B2B solutions for Personal Hygiene Products and Raw Materials, has an Indian entity, Tradeomatic Enterprise (India) Private Limited, based in Mumbai. The company focuses on providing quality hygiene products for middle-level and high-end markets, with in-house R&D and marketing teams dedicated to ensuring superior solutions.


Job Title:  Product Manager


Work Location:  Andheri - Marol (Mumbai, India)


Objectives of this Role:


  • Be the principal project lead for all new product innovation activities.
  • Identify new business opportunities
  • Spots market trends and identifies new opportunities and markets. Assesses potential new products or business opportunities that have the potential to contribute to profitable growth.
  • Conducts appropriate market research to determine market requirements for new/future products.
  • Ensures sufficient market and field contacts that enable the setup of appropriate actions.
  • Drawing up a strategy for approaching new markets/categories/target groups and develops bottom-up business cases for new products/projects in close cooperation with management.
  • Based on the extensive market research, gap-analysis and profound knowledge of raw materials and active ingredients, assesses existing products/formulations on the market or develops and creates the best possible formula in close
  • cooperation with Regulatory Affairs in order to ensure the most suitable health claim, with Production and/or with an external partner specialised in formula creation.
  • Adjust the formula where needed so the product can have the necessary claims according to the allowed legal requirements and the marketing strategy.
  • Creates new packaging design in case of a new brand and develops the final packaging – including sample packaging when applicable – in cooperation with purchase Department, Regulatory Affairs, Production and external parties.
  • Create marketing plan and budget.
  • Develops, establishes and maintains marketing strategies to maximize sales and profit and in order to increase brand awareness and improve customer relations.
  • Develops, implements and executes the marketing plan including sampling plan, coordinates and controls the new product launch activities or new project activities.
  • Monitors sales development, market share and market trends, reports on deviations and proposes corrective actions.
  • Monitors pricing of competition on a regular basis and provides insights in price evolutions in the market. 
  • Develops communication strategies, innovative and creative marketing campaigns and messages that are impactful, address customer needs and are persuasive to the target audience.
  • Increase brand awareness by developing both offline (o.a. sales aids, leaflets, folders, POS-material…) as online marketing materials and campaigns (eg.banners, video, website, blog…) that supports the brand image and product positioning.
  • Cooperates with external agencies (advertising agency, translation agency, POS- suppliers Encourages the organisation of pre-testing of promotional material where necessary.
  • Ensures that any produced promotional material is in the line with – when available – corporate/brand guidelines and in full regulatory compliance, while providing the most effective way to develop sales growth.


Candidate Requirements


  • University degree in life science related field/marketing or economics (or proven successful experience in the same job)
  • Appropriate computer skills (Word, PowerPoint, Excel) 
  • Knowledge of and experience in online marketing
  • Minimum 4 years of experience in marketing or product management or similar position within the personal hygiene industry.
  • In depth knowledge of the marketing of personal hygiene goods 
  • Interest and experience in product development within existing or new to develop portfolio’s.
  • Ability and enjoying to work in complex and changing environments
  • Excellent communication and presentation skills
  • Pro-active, result and solution oriented with a hands-on spirit
  • Strong analytical skills while keeping the overview
  • Good problem-solving technique
  • Planning and organisation skills
  • Immediately available to join the company is THE MUST. 


 Interested candidates kindly send us your updated CV with Current CTC to  

Only candidates who can join immediately will be considered. 

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