Digital Marketing Manager

5 hours ago

Dehradun, India Fyndbridge Consulting Services Full time

Job Overview: We need a Digital Marketing Manager to develop and manage our online marketing strategies. If youre experienced in digital marketing, especially in retail, and love creating successful campaigns, we want to hear from you

Key Responsibilities:

  • Develop Strategies:

  • Create and implement digital marketing plans to increase brand visibility and sales.

  • Use market trends and customer insights to refine strategies.

  • Manage Campaigns:

  • Oversee digital marketing campaigns, including SEO, SEM, email, and social media.

  • Handle budgets to ensure campaigns are cost-effective and deliver results.

  • Create Content:

  • Work with content creators to produce engaging materials for our website, social media, and email newsletters.

  • Analyze Performance:

  • Track and report on campaign performance using tools like Google Analytics.

  • Use data to improve and adjust marketing efforts.

  • SEO & SEM:

  • Improve website ranking through effective SEO strategies.

  • Manage SEM campaigns, including keyword research and ad management.

  • Social Media:

  • Manage social media accounts, create posts, and engage with followers.

  • Stay updated on social media trends to keep our presence fresh.

  • Collaborate:

  • Work with sales, product teams, and external partners to align marketing with business goals.

  • Enhance Customer Experience:

  • Use personalized marketing to improve customer satisfaction and engagement.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4+ years of experience in digital marketing, ideally in retail.
  • Strong skills in SEO, SEM, social media, and content marketing.
  • Familiarity with tools like Google Analytics, Google Ads, and social media platforms.
  • Ability to analyze data and make decisions based on insights.
  • Excellent communication and project management skills.

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