Manager, Panel Data

11 hours ago

Gurugram, India Sago Full time

Overview: The Manager, Panel Data & Analytics is responsible for ensuring the health, quality, and performance of the company’s research panel. This role combines panel management with data-driven insights to optimize panel engagement, profiling, and compliance. The ideal candidate is detail-oriented, analytical, and proactive in identifying ways to enhance panel efficiency and respondent experience. Key Responsibilities: Panel Management & Profiling •Develop and maintain panel profiling strategies to enhance respondent segmentation and targeting. • Ensure the accuracy, completeness, and consistency of panelist data through validation and enrichment efforts. • Identify opportunities to expand profiling attributes to support evolving research needs. Panel Health Monitoring & Optimization • Track and analyze key panel health metrics, including response rates, attrition, and engagement trends. • Implement strategies to improve panelist retention and participation. • Collaborate with internal teams to refine strategies and maintain a balanced panel composition. Data Analytics & Reporting • Analyze panel data to identify trends and provide actionable insights for optimizing panel performance. • Generate regular reports on panel health, profiling gaps, and participation trends. • Support data harmonization efforts across multiple panel assets. • Assist in managing third-party data appends to enrich panelist profiles. Compliance & Data Security • Ensure panel data collection and management practices align with industry regulations (, GDPR, CCPA) and company policies. • Work with legal and compliance teams to uphold ethical data practices. • Maintain data security measures to safeguard panelist information. Collaboration & Stakeholder Support • Partner with internal teams to align panel management strategies with business objectives. • Provide guidance on panel feasibility, sampling strategies, and best practices for research studies. • Act as a subject matter expert on panel data, delivering insights that enhance decision-making across the organization. • Benefits Education: Bachelor’s degree in Data Analytics, Market Research, Business Administration, or a related field. • Experience: o 3–5 years of experience in panel management, market research, or data analytics. o Strong knowledge of survey methodologies and panel engagement strategies. o Experience with data governance, compliance, and privacy best practices. • Skills: o Proficiency in handling, cleaning, and manipulating large datasets and comfortable using BI tools (, Power BI, Superset). o Familiarity with survey platforms and panel management software. o Strong communication and stakeholder management skills. o Detail-oriented with a data-driven mindset.

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